Disney Theme Park Case Study Questions1
The things that motivated Disney to set up theme parks abroad weremore business opportunities. The management realized how successfulthey were in the US and that their resorts attracted a lot of foreigntravelers. Realizing this allowed them to consider tapping into the globalmarket, which would mean more profits and a more global company. Thepros from the standpoint of the Walt Disney Company would be moreprofits, gaining global product and differentiation, and better diversifyingtheir company. The cons from the standpoint of the Walt Disney Companywould be research costs, political risks in other countries, and culturalproblems with other countries.
. Disney Land leaders questioned whether a Disneyland-style of entertainment would succeed outside of the United States, because of culture differences. For that reason they did not wanted to take the risk,but as we can see they made a mistake, hence the Tokyo Disney Park isthe entertainment park most visited in the world.3. Factors In The External Environment that Contributed To DisneyâsSuccess:-Current popularity Disney has with movies, television shows, andproducts.-Focus on regions that are great potential markets:-Paris central location enables a large population to drive there easily.Factors in the External Environment that Contributed to DisneyâsFailure:-Not adjusting to the foreign culture (Disneyland Paris almost bankruptedDisneyland Parks; people believed the park would contribute to thedestruction of French culture).-Not adjusting to societal norms. Disneyland Paris put a no alcohol policy inthe park.- Not adjusting or preparing for the environment climate: all of DisneyâsAmerican parks are inwarm climates and climates in foreign regions were too cold to attract many winter visitors to the park.Factors in the External Environment that Contributed to DisneyâsAdjustments:-Disney had to adjust to the climate by installing fireplaces, protectingwaiting...
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