Disney Theme Park

Topics: Walt Disney, The Walt Disney Company, Disneyland Resort Pages: 2 (359 words) Published: March 5, 2009
Disney Land leaders questioned whether a Disneyland-style of entertainment would succeed outside of the United States, because of culture differences. For that reason they did not wanted to take the risk, but as we can see they made a mistake, hence the Tokyo Disney Park is the entertainment park most visited in the world. Factors In The External Environment that Contributed To Disney's Success: Current popularity Disney has with movies, television shows, and products. Focus on regions that are great potential markets:

Paris central location enables a large population to drive there easily. Factors in the External Environment that Contributed to Disney's Failure: Not adjusting to the foreign culture Disneyland Paris almost bankrupted Disneyland Parks; people believed the park would contribute to the destruction of French culture Not adjusting to societal norms. Disneyland Paris put a no alcohol policy in the park. Not adjusting or preparing for the environment climate: all of Disney's American parks are in

warm climates and climates in foreign regions were too cold to attract many winter visitors to the park. Disney Land leaders questioned whether a Disneyland-style of entertainment would succeed outside of the United States, because of culture differences. For that reason they did not wanted to take the risk, but as we can see they made a mistake, hence the Tokyo Disney Park is the entertainment park most visited in the world. Factors In The External Environment that Contributed To Disney's Success: Current popularity Disney has with movies, television shows, and products. Focus on regions that are great potential markets:

Paris central location enables a large population to drive there easily. Factors in the External Environment that Contributed to Disney's Failure: Not adjusting to the foreign culture (Disneyland Paris almost bankrupted Disneyland Parks; people believed the park would contribute to the destruction of French culture). Not adjusting to...
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