Preview

Disney Strategic Planning Initiative

Better Essays
Open Document
Open Document
1317 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Disney Strategic Planning Initiative
Any organization would need to make sure it is on solid ground before taking a chance on growth and return. Strategically the initiative would be to build a relationship between three solid areas; sell the strategic need first, operational development, and financial planning. Our team paper will illustrate a strategic initiative for the Disney organization as well as identify an initiative discussed in Disney’s Annual Report. The focus will look at how the initiative affects Disney’s financial planning and explain how the initiative can affect the costs as well as sales within this organization. Last but not least, our paper will describe the risks associated with the initiative and financial effects the risks may have to the organization. The conclusion will recap the importance and value of the relationships between the strategic and financial planning initiatives within The Walt Disney Company.
Strategic Planning Initiative
The Walt Disney Company Annual Report provides financial information with a solid structure plan; to develop a creative market and sell to consumers. However, a major concern for Disney would include inaccuracies and risk to operate the business. Because of the volatility of the world’s economy Disney cannot always accurately predict the corporations’ future successes or failures. Disney does use a value and risk model (VAR) at a 95% confidence level to estimate the one-day loss in interest rate, foreign exchange, or market sensitive equities. These financial objectives are important because they affect the corporations’ working capital daily. The goal of this paper is to address the inaccuracies of the projected earnings and create a more confident and accurate process of planning financial gains or losses.

When planning the financial outlook for the corporation, the accounting department needs to observe different financial attributes for a past period. They must confidently predict what the change for that timeframe will be.



References: Financial Management: Principles and Applications, Tenth Edition by Arthur J. Keown, John D.Martin, J. William Petty, and David F. Scott, Jr. Published by Pearson Prentice Hall. Mayo, H. (2007). Basic Finance. Retrieved from https://ecampus.phoenix.edu/content/eBookLibrary2/content/TOC.aspx?assetdataid=19fd9e7c-34ba-4899-be1f-e0b1abd2951a&assetmetaid=4b986427-68cc-4529-b585-c9e333284405. The Walt Disney Company (2010). Annual Reports. Retrieved from http://corporate.disney.go.com/investors/annual_reports.html

You May Also Find These Documents Helpful

  • Satisfactory Essays

    It is essential for industries to be capable to evaluate their economic and financial condition and enhance their approaches to meet the market demands. The task of financial analysts is to utilize diverse estimating and capital budgeting procedures to justify the company’s behavior and be responsible for forthcoming decisions. A balance sheet is one of the most effective and highly used cash flow examination tool used by financial analysts. General and financial managers can both take advantage of the forecasting financial statements. Proforma statements help financial managers to formulate plans accordingly, in terms of the business’s financial requirements. How much financing is desired and when it is necessary can be decided by obtaining an estimate of the company’s future balance sheet accounts and income statement.…

    • 452 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Through well thought strategic planning and financial planning, the Walt Disney Company continues to influence the people of the world with entertainment and communication. The success of Disney Land Park in Anaheim, California and Disney World in Orlando, Florida guided the Walt Disney Company with the vision to become the company it is today. Financial forecasting and financial analysis of previous initiatives along with marketing helped the Walt Disney Company to expand and introduce new initiatives. Successfully managing the company’s capital budgets, working capital and corporate risk have been crucial to the financial health of the Walt Disney Company we recognize…

    • 1754 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    To gain advantage over competitors, Disney must have a strong and effective strategic plan that meets medium and long term objectives. According to Clements (2013), the success of strategic planning is largely dependent on the success of financial planning. Without access to capital, plans cannot be put into action. So, if a company is relying on credit to finance an expansion, and suddenly credit is unavailable due to adverse market conditions, strategic planning will suffer. Likewise, if a company is depending on equity capital to fund its strategic objectives, it may be disappointed if cash is misappropriated, or if due to an emergency the…

    • 396 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Prospective analysis can be defined as the forecasting of future financial information. The key areas are to be determined by projecting the income statement and the balance sheet. We would discuss each of the projections in a detailed manner, and consequently move on to the relevance of sensitivity analysis in evaluating the projections made.…

    • 879 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    The purpose of this report is to examine the specific details of The Walt Disney Company. It will go in depth about the structure of the company and its finances. The results of this report showed that it is a very expansive and successful company. There are many different areas and sections of this company that need to be in tune in order to guarantee the success of the company, it all must work together.…

    • 478 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    This research paper will analyze the acquisition and merger of Pixar by Disney. It will evaluate the strategy that led to the merger and acquisition, and will determine whether or not this merger was a wise choice. This paper will also discuss Target Corporation since it has not been involved in any mergers or acquisitions. It will analyze how Best Buy would be a profitable candidate for Target to acquire or merge with, and will explain why Best Buy would be a profitable target. Since Disney operates internationally, it will evaluate its international business-level strategy and international corporate-level strategy. It will also make recommendations for improvement. This paper will propose one business-level strategy and corporate-level strategy that I would consider for Target since it does not operate internationally.…

    • 2123 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The income statement helps to predict future cash flows by evaluating the past performance of the company to its competitors and predicting future success by comparing revenues, earnings and cash flow. Equally, this report helps to assess risk that the company can meet their cash flow predictions. However, the income statement does have its limitations. This statement can be varied depending on accounting methods used and possible omissions made by companies, in addition to varied measurement judgments.…

    • 588 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Caledonia Project

    • 1283 Words
    • 6 Pages

    a. What is each project’s payback period? According to Financial Management: Principles and Applications Payback period is defined as “A capital-budgeting criterion defined as the number of years required to recover the initial cash investment” (Keown, Martin, Petty, & Scott, 2005, p. 292).…

    • 1283 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Likewise, “Integrated Marketing Plan” is another important capability that Disney have to maintain to achieve sustainable competitive advantage because this is…

    • 196 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Disney has a tremendous amount of exposure to ethics and compliance criticism. Millions of consumers patronize the Disney Company, spending billions on the products and services the company offers. Possessing an ethical and compliant reputation is crucial to the Disney Company’s bottom line. The Disney Company maintains a high level of social responsibility. The company trains and guides its employees and cast members through programs like Disney Development Connection, which provides knowledge and training on how to act ethically and legally in compliance with the company’s standards of business conduct (The Walt Disney Company, 2011). The return on the Disney Company investment in ethics and compliance training has paved the way for Disney to be recognized for its success and contributed to decades of profitable operations with minimal exposure to unethical and incompliant behavior.…

    • 1696 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    walt disney

    • 1274 Words
    • 4 Pages

    The Walt Disney Company is known to be the worlds most admired entertainment company. It has recently decided to open up a new Pixar themed park in California. In order to do so, the company will need to assure their bank that it is capable of paying back loans in the future as well as reassuring owners and investors that they will not lose any money in the future. In order for Walt Disney to carry on with their plan, they need to be able to show their banks, owners and investors a model to predict future values based on historical values. How lucky for them that a group of highly trained time series forecasters are available for a top-dollar price! The group of analysts will decide on a few methods to enter in their data and then determine which technique works best with the corresponding data. They will base their decision by determining which method has the least amount of error as well as the most dependability. With a company this large and a lot at stake, it is crucial for the results to be as efficient as possible so that the proper decisions can be made to follow. The ingenious analysts will use historical data from the past eight years (31 quarters) to determine the revenue of the thirty-second quarter. The forecasting will help banks determine whether it is a good idea to support Walt Disney with a loan. In addition, forecasting for the thirty-second quarter will give important information about the direction in which the company is headed so that owners and investors can prepare and make plans.…

    • 1274 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    In accounting there is much to be learned, about the financial aspects of a business. In the past five weeks I have learned the importance of financial reports and how they relate to the success of an establishment. These reports may include balance sheets and income statements, which help accountants and the public grasp the overall financial condition of a company. The information in these reports is really significant to, managers, owners, employees, and investors. Managers of a business can take and deduce financial figures from the income statement which details monthly earnings as well as the company’s liabilities and equity position, and even project future yearly budgets.…

    • 1729 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Disney Case Analysis

    • 893 Words
    • 4 Pages

    Managing the Disney brand has become an increasingly difficult task since Walt’s death. Times have changed and it is becoming more difficult as Disney grows to stick to the “timeless family values” it was founded on as times become more controversial and sensitive social issues come into play. Therefore it is essential to the corporate level strategy that Disney carefully manage how the brand is perceived by consumers. Since the beginning Disney has been seen as traditional, to deviate from this image could essentially ruin the brand that has built. This concept becomes more difficult at the corporate level when considering multiple business entities. At the corporate level it is more important to strictly adhere to the wholesome family values when it comes to anything with the actual Disney name however, evolve and adjust with the riskier market trends under different labels as not to damage the Disney core.…

    • 893 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Disney outsourced the production of 3D films to Pixar to invest in the new product type without as much risk if the new technology should fail in the markets. However, as Pixar gained confidence and competitive advantage, the company started taking advantage of Disney's reliance to…

    • 435 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Fortune 500

    • 3458 Words
    • 9 Pages

    I have chosen the Walt Disney Company as the topic for my Fortune 500 company case study. We all know that Disney is an extremely diverse entertainment company that not only focuses much of its attention on children, but rather the family as a whole. Business segments ranging from Studio Entertainment, Amusement Parks, and Consumer products, the Walt Disney Company is no doubt a leading Fortune 500 company. This is most likely due to the unique, imaginative, and exciting content that they have used for close to a hundred years. The company is not only a key influence in employment for the United States, but World Wide as well. Its top three industry competitors are Time Warner, Viacom, and CBS. The company reported revenues of $42.3 billion in 2012 and ranked 66th on the Fortune 500 list that year (Walt Disney Co. 2013). Just ask around, I can guarantee that almost everyone that you run into has seen, bought, or experienced something that Disney has to offer. Within this paper, I will evaluate the leadership strategies that the Walt Disney Company possesses through its use of Global Strategies in family entertainment.…

    • 3458 Words
    • 9 Pages
    Best Essays