Disney Case Study

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TO: Michael Eisner, Disney's chairman and chief executive officer FROM:
DATE: 23 March 2008
SUBJECT: Disney Case Analysis

EXECUTIVE SUMMARY
The Walt Disney Company’s ability to compete in a range of industries (film and televi¬sion production, theme parks, and consumer products) and excel in all of them is staggering. You continued the vision of the man whose dream was to offer a family friendly theme park that did not just focus on children and expanded that beyond I dare say even Walt Disney’s wildest imagination. You have continually met your stated goal of 20 percent annual growth in earnings per share each year without violating the culture, traditions, or image of the company. .

With that said, I did find a few areas you may already be aware of; however, I wanted to bring them to your attention to ensure no impediments existed that could affect your stated business objectives.

1.Disney must follow through on the renovation at their Disney Hotel. 2.Disney must create a long range plan that specifies how they will populate the Orlando acreage.

I.The Company's CURRENT Objectives and Current Strategy: Disney’s current objectives are 20 percent growth per year and a strong balance sheet and cash flow. Disney is looking at identifying and experimenting with opportunities for future ex¬pansion. Their strategy is aimed at continuing growth in the core businesses and expanding internal develop¬ment and acquisition into new areas. II.The Company's CURRENT Strengths and Weaknesses:

Strengths: Disney does theme parks like no one else and that fact has made them the number one destination resort. Each member of their staff is viewed as part of the cast and strict rules are in place to make sure they always offer an excellent experience for people attending the park. They are also the world’s largest children's record producer and publications licensor. Total sales of records were over $10 million a year, and magazine readership was over $1...
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