Preview

Disney Adapts to Cultural Differences

Good Essays
Open Document
Open Document
1015 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Disney Adapts to Cultural Differences
Disney Adapts to Cultural Differences

I grew up watching Disney as a kid, and still even enjoy some of the shows that are aired today; I am not ashamed to admit it.. Ok maybe a little bit, but that is beside the point. Disney is the perfect idea for kids of all ages and backgrounds because every story that is told empowers the youth to enjoy their life, no matter the circumstances. I know that was true for me because when I would watch Disney channel on the television or watch a Disney animated film, I would forget about all of the problems in the world. Also when I was a kid, my parents took my sister and me on vacation to Disney World in Florida. I still remember walking around the magical kingdom like it was yesterday. There was something about that place that made it feel magical, everything was perfect. I would have to go out on a limb and say that Disney did a hell of a job marketing to young children, and that Walt Disney is a pure genius. I think the reason that Disney has been so successful in the United States is because it has been around for so long. My parents grew up watching Disney movies and because of that they let me watch these movies as child because they were so familiar with it. There is rarely ever a time where you can mention a Disney character and have someone in the United States not know who it is or what movie it came from.

It is extremely important for Disney to build brand awareness in other countries like China, Russia, and India because if they do not build awareness, then some other company might take advantage of it. Disney had a “go-it-alone” policy, which means that they wanted to do everything by themselves without the help of any one else. They have abandoned this policy, which I think is a great idea because when they partner with foreign countries it helps the Disney brand become more aware to the citizens of that which ever country Disney partners with. If Disney becomes more aware in different

You May Also Find These Documents Helpful

  • Good Essays

    Disney has taught us so much through his cartoons and films. The way he makes real world problems relatable in his animations is still amazing and admirable. What really speaks is the way he portrayed women in films back then and even now. In a world…

    • 1238 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Because of this awareness and sensitivity to the needs and desires of different cultures the Walt Disney Company operates under a transnational strategy. According to International Management: Strategic Opportunities and Cultural Challenges, "companies that pursue a transnational strategy sometimes want to tilt the balance toward the global side with respect to product standardization" (McFarlin and Sweeney 267). For the Walt Disney Company, company headquarters is located in Burbank, California; this is the main headquarters for all departments including animation, theme parks, and consumer products. As stated previously, the company does not operate the foreign theme parks directly, but they still retain much of the control in strategic decisions, cast member guidelines, and other areas which help the parks adhere to the "Disney" way. Firms pursuing this strategy must juggle the competing demands for local responsiveness and global integration (McFarlin and Sweeney 267). The text goes on to say that "these companies must quickly transfer their core competencies throughout their worldwide organization and be prepared to take advantage of new or improved core competencies wherever they are developed" (McFarlin and Sweeney 267).…

    • 414 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    The Walt Disney Company determined not only stopped the construction of production facilities in the domestic market, the company also expanded into countries such as: England, France, China, Japan, Taiwan, ...…

    • 2286 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Dahl Make Up Quiz Disney

    • 581 Words
    • 3 Pages

    Disney was founded on Walt’s ability to create and innovate new characters. Disney offered an experience that was aimed at the family instead of just children. This translated to their theme park because Walt wanted to create a theme park that the whole family could enjoy (including the dad) and have the experience be innovative and exciting. Disney continues to operate in a way that appeals to more than just the child audience in all their business ventures. Walt’s vision is still evident throughout Disney and will continue to stand as a guide as they continue to pave their future.…

    • 581 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Disney is culturally biased in the sense that their products reflect the ideologies of, and…

    • 1205 Words
    • 5 Pages
    Good Essays
  • Better Essays

    “Our heritage and ideals, our codes and standards - the things we live by and teach our children - are preserved or diminished by how freely we exchange ideas and feelings”. (Disney) This quote by Walt Disney himself just shows how he felt his values were in good thought. But the problem is his movies didn’t always portray these values. Many of the Disney Classics that our generation has grown to know and love have exposed children to many bad values. Classics such as: Snow White and the Seven Dwarves, Cinderella, Sleeping Beauty, The Jungle Book, 101 Dalmatians, The Little Mermaid, Beauty and the Beast, The Lion King, and Pocahontas display lessons not suitable for those of the younger years. In short, Disney movies have a bad influence on the younger generation by exposing them to subliminal messages, racist values, sexist thoughts and ideas, and bad morals.…

    • 2065 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Disney Persuasive Essay

    • 844 Words
    • 4 Pages

    I strongly disagree with Fowls comments. He believes that Disney is taking over children's lives and that it reinforces a simplistic and narrow view of life. I do not believe that this is correct. Every little girl wants to be a beautiful princess and every boy, a big, strong man, who fights off the bad guys. These are just dreams though and we want to give our youth something to believe in.…

    • 844 Words
    • 4 Pages
    Good Essays
  • Good Essays

    collective nostalgia; harvest the most simple and pure joy while children are more easily in reality intertwined, true magic confuse experience. Countless movies have been produced to serve different life lessons and morals for the audience to take away with them. Since Disney movies have such a huge impact on children of all…

    • 123 Words
    • 1 Page
    Good Essays
  • Powerful Essays

    Walt Disney Company

    • 1177 Words
    • 5 Pages

    The culture of the Walt Disney Company is not something that is easily defined. People under their employ come from all over the world to work in their theme parks, on their cruise lines and work for their many subsidiaries like Touchstone Pictures. Walt Disney had to overcome multiple cultural and diverse barriers in order to operate successfully in the United States and abroad. Entire management teams had to assimilate to the culture in which they lived and had to learn how to operate in different and constantly changing cultural climates. The Disney…

    • 1177 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    Disney vs. Universal

    • 2256 Words
    • 10 Pages

    Walt Disney World – these are three words that anybody and everybody can relate to no matter where they come from, the language they speak, or the culture they belong to. Every child grows up in the midst of Disney characters, animation movies, and cartoons. It is almost like the first word out of a child’s mouth is Disney. On the other hand, it is not only kids, but also adults who enjoy visiting Disney parks and riding all the rides they offer. So what has Disney done to create such a strong impression in the minds of both adults and kids? Let us take a look at the different approaches and strategies Disney uses not only to gain customer loyalty but also to retain existing customers.…

    • 2256 Words
    • 10 Pages
    Best Essays
  • Better Essays

    Disney's Stereotypes

    • 1421 Words
    • 6 Pages

    Consumerism in the 20th century led America to experience all the messages and culture that Disney has to offer. Walt Disney Animation Studios all started with a charismatic mouse named Mortimer (Goldstein 3). During WWI his charm provided hope for the American people, serving as a common affection from a universal audience regardless of wealth, social status, and age (Burns 17). Opposition from Walt Disney’s Colleagues suggest that he had sexist and racist tendencies, however he ignored this criticism and continued producing his films (Patrick 2). Within a few short years, Disney became a cultural icon which reflected in merchandise sales, films, and marketing (Booker 5). Objection to their portrayal of stereotypical gender roles and ethnic…

    • 1421 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Penetrating overseas market in not an easy task for business organizations and this is because of the diversity of our social-cultural differences which greatly define tastes and preferences. Walt Disney is one of such international organization that has faced the hurdles of international marketing for instance, the penetration of in Chinese market.…

    • 332 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    My addiction to Disney was inevitable from the day I was born. Each of my parents went to Disney when they were younger and it served as a common bond between them. They got married at the Grand Floridian at the Walt Disney Resort and I have gone to Disney multiple times a year every year. I even took my first steps in Magic Kingdom. Growing up, Disney was a world of fairy tales. As I got older I soon realized there were real people behind it. I developed an interest in business as my family owns their own business. This led me to admire the way Disney was run. The company went from nothing to a known name in every household in the world. Under Eisner’s leadership alone it went from a 1.8 billion dollar company to a 100 billion dollar one. Having the opportunity to meet and listen to Michael Eisner, one of the people I admire most, was incredible.…

    • 803 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    As a pioneer in Americanization worldwide, Walt Disney has aligned itself for the largest global marketing push since World War II. Through the use of animated cartoons, Disney has been able to convey various stories and meanings with a symbolic approach. Today, Disney has theme parks in various countries from Orlando to Tokyo. Almost any kid in the developed world can recognize a silhouette of Mickey Mouse. According to Artz (2002), “ Seven of the top ten selling movies in the world are Disney animations including Aladdin, Tarzan, and Beauty and the Beast.” With an expediently growing broadband network worldwide, Disney hopes to use the Internet to further market American culture all over the world.…

    • 304 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The venture into Hong Kong by Walt Disney was a simple example of a large successful western company not doing its homework. The case presents a clear picture of the importance of understanding a foreign market thoroughly before doing business there. Several factors led to an unsuccessful first year of operations and a majority of these factors could have been avoided with a better cultural understanding in the planning stages. One of the culture differences that was obvious to Disney was the fact that the children are not familiar with the Disney characters. Disney has established its brand and is a marketing poster child in the United States, however this advantage goes out the window in a country such as china that has sheltered itself from the outside world until recently. Disney thought that making a meager attempt at introducing the characters before the launch of the park would help, however familiarity isn’t synonymous with brand attachment. As listed in Global Marketing Management by Kotable & Helson, “Cultural Distance” is one of the six external criteria for choosing a mode of entry into a foreign territory, which was not accounted for by Disney. Cultural distance also recognizes the fact that different cultures have different expectations. This was also the case with China. As stated in the case, “for the tourists of Mainland China, going to Hong Kong means a shopping experience, and so they choose the cheaper alternative to Hong Kong Disneyland…” The case goes on to allude to the fact that the culture in China is one about dollars and cents – when a Chinese person spends his/her money, they are more interested in what they are physically getting. This is very…

    • 1118 Words
    • 3 Pages
    Satisfactory Essays