Strategic Management and Learning Exercises

PART I

INSTRUCTOR’S RESOURCES

Items Included in Part I

1. Philosophy Behind the Strategic Management Course
2. Importance of Strategic Management Cases
 Cases Included in the Thirteenth Edition of the Textbook
3. McDonald’s Cohesion Case
4. Assurance of Learning Exercises
 The Assurance of Learning Exercises Included in the Thirteenth Edition
5. Description of the Supplements for the Thirteenth Edition
Instructor’s Manual
Case Instructor’s Manual
PowerPoint Presentations
Test Item File
TestGen (test-generating program)
Videos on DVD
Video Guide
MyManagementLab

1. Philosophy Behind the Strategic Management Course

Strategic Management is the capstone course for business administration majors. Students learn new strategy formulation, implementation, and evaluation concepts and techniques. Students use this new knowledge, coupled with knowledge acquired from other courses, to chart the future direction of different organizations.

Strategic Management students analyze firms in different industries, make objective strategic decisions for companies, and justify those decisions through oral or written communication. Students recommend strategies for the organizations studied and specify how those strategies could best be implemented. Strategic Management is a challenging and exciting course for students.

Strategic Management is an interesting course to teach because the problems and issues of strategic management cover the whole spectrum of business, including finance, marketing, management, management information systems, production operations, economics, and statistics. Strategic management is an emerging and rapidly developing discipline. Weighing the pros and cons of alternative strategies entails a total enterprise perspective and a talent for judging how all relevant factors fit together. This is quite a contrast to other required and elective courses, which are generally concerned with a narrower, more specialized body of