disintegration of yer maw
Executive Summary
BrewDog is a company that has gone from strength to strength in its short time since establishment. The company has been experiencing rapid growth over the past several years. Through extracting the relevant information from a SWOT analysis on the company, I will look at BrewDog’s strengths and opportunities, leading to analysis of competition, barriers to entry and the threat of substitutes in proposed future markets. Through this I will show what growth methods are not suitable for the company, and conclude with my recommendation that simultaneous expansion of the UK and foreign markets are the most viable growth prospects for the company. I will provide analysis and discussion to show the validity of this.
Introduction
BrewDog is a Scottish craft beer company who have quickly become one of the largest independent brewers in the United Kingdom. They are famed for their high quality product and distinctive style of conducting business and marketing.
BrewDog’s entrepreneurs work with the intention of promoting the craft beer industry and to offer it as a better alternative to more commercial beers worldwide. They already sell their product to many markets, but their very recent interest in becoming not only a brewery but a strong force in the bar industry itself is where their dreams of expansion lay presently.
Section 1 of this report is my analysis of the strengths and opportunities of BrewDog at present through use of relevant parts of my SWOT analysis of the company. Section 2 looks at the viability of the growth prospects presented in section 1, using appropriate segments of the Porter’s five forces model to analyse competition. Section 3 is my recommendation of how the company’s future growth should be conducted.
1. Analysis
I will begin my analysis of the growth prospects of BrewDog by looking at the current position of the company in terms of its strengths and the opportunities available to them in the craft beer market. I
BrewDog is a company that has gone from strength to strength in its short time since establishment. The company has been experiencing rapid growth over the past several years. Through extracting the relevant information from a SWOT analysis on the company, I will look at BrewDog’s strengths and opportunities, leading to analysis of competition, barriers to entry and the threat of substitutes in proposed future markets. Through this I will show what growth methods are not suitable for the company, and conclude with my recommendation that simultaneous expansion of the UK and foreign markets are the most viable growth prospects for the company. I will provide analysis and discussion to show the validity of this.
Introduction
BrewDog is a Scottish craft beer company who have quickly become one of the largest independent brewers in the United Kingdom. They are famed for their high quality product and distinctive style of conducting business and marketing.
BrewDog’s entrepreneurs work with the intention of promoting the craft beer industry and to offer it as a better alternative to more commercial beers worldwide. They already sell their product to many markets, but their very recent interest in becoming not only a brewery but a strong force in the bar industry itself is where their dreams of expansion lay presently.
Section 1 of this report is my analysis of the strengths and opportunities of BrewDog at present through use of relevant parts of my SWOT analysis of the company. Section 2 looks at the viability of the growth prospects presented in section 1, using appropriate segments of the Porter’s five forces model to analyse competition. Section 3 is my recommendation of how the company’s future growth should be conducted.
1. Analysis
I will begin my analysis of the growth prospects of BrewDog by looking at the current position of the company in terms of its strengths and the opportunities available to them in the craft beer market. I
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