Dish Tv Analysis

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Dish TV India Limited
India’s Leading Satellite Broadcasting Company

Investor Meet, Mumbai March 20, 2007

Some of the statements made in this presentation are forward-looking statements and are based on the current beliefs, assumptions, expectations, estimates, objectives and projections of the directors and management of Dish TV about its business and the industry and markets in which it operates. These forward-looking statements include, without limitation, statements relating to revenues and earnings. The words “believe”, “anticipate”, “expect”, “estimate”, “intend”, “project” and similar expressions are also intended to identify forward-looking statements. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond the control of Dish TV and are difficult to predict. Consequently, actual results could differ materially from those expressed or forecast in the forward-looking statements as a result of, among other factors, changes in economic and market conditions, changes in the regulatory environment and other business and operational risks. Dish TV does not undertake to update these forward-looking statements to reflect events or circumstances that may arise after publication.


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Investor Meet Mar 20, 2007

Thank You

What is Dish TV How was Dish TV formed What is our business model What is the market size How we look at the opportunity What have we done till date Competitive Scenario Key success factors What would this lead to Funding plan, timelines


Investor Meet Mar 20, 2007

What is DishTV
Dish TV* is India’s first private Indian company to start Direct to Home (DTH) satellite broadcast operations in the country. Dish TV’s DTH services was hard launched in May 2005. It provides multi-channel subscription television service and interactive services. Its state of the art broadcasting infrastructure is located at its facility in Noida, near Delhi, which is the nerve centre of DTH operations. Dish TV has robust operating infrastructure, strong content tie-up, established brand salience and backing of a strong group.


India’s first DTH company
Investor Meet Mar 20, * DishTV is a brand owned by Dish TV India Limited (earlier known as ASC Enterprises Limited) 2007

How was DishTV formed
ASC Enterprises Limited, now renamed Dish TV India Limited (Dish) acquired the first private sector license to operate DTH services in India. Dish was a wholly owned company of Mr. Subhash Chandra and family, promoters of Zee Entertainment Enterprises Limited (Zee), formerly known as Zee Telefilms Limited. Under a scheme of restructuring approved by shareholders of Zee, all DTH related assets in Zee have been transferred to Dish and in return, Zee shareholders will get 57% ownership of Dish*. Restructuring initiated to integrate operations in Dish and to overcome regulatory restrictions, which prevents Zee from owning the DTH license. Shareholders can now participate in the growth of DTH business. Move will unlock shareholder value. As part of this scheme of arrangement, Dish would get listed in India. Demerger is completed and listing expected by end of Mar-2007.


ASCEL has now become Dish TV India Limited
Investor 20, 2007. * to determine eligibility, record date was FebruaryMeet Mar 20, 2007

Dish TV shareholding
Earlier Corporate Structure Proposed Structure
Mutual Funds 8% Others 5%


Promoter Group


ASC Enterprises Ltd.

Zee Telefilms Limited

FIIs 20%

DishTV (DTH)

Siticable (cable)
Promoters 67%

SMS, Mktg & Sales for DTH

Unlocking value
Investor Meet Mar 20, 2007

Our Business model
Subscriber pays one time joining fees of Rs 3,150. He gets the consumer premise equipment (CPE) installed....
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