Discuss the Purpose and Importance of Communication in Business Administration. What Are Barriers and Break-Downs in Communication?

Only available on StudyMode
  • Download(s): 6750
  • Published: September 10, 2010
Open Document
Text Preview
Q:Discuss the purpose and importance of communication in business administration. What are barriers and break-downs in communication?

Discussion of this question has been arranged as follows:
1.DEFINITIONS OF KEYWORDS
2.INTRODUCTION
3.TYPES OF COMMUNICATION
4.DIRECTION OF COMMUNICATION
5.PURPOSE AND IMPORTANCE OF COMMUNICATION
6.BARRIERS AND BREAKDOWNS IN COMMUNICATION
7.OVERCOMING THE BARRIERS AND BREAKDOWNS
8.CONCLUSION

1.DEFINITIONS OF THE KEYWORDS
1.1Communication
Communication is a process of which information is exchanged between individuals intentionally or unintentionally (Nzure 1992). In other words, it is the transfer and understanding of meaning. In order for communication to be effective, there should be a sender, receiver, medium of exchange and feedback. Communication can be verbal, nonverbal, oral or written. 1.2Barriers

This refers to any difficulties which partly or fully prevent or hinder performance of an activity. In communication, barriers are those actions or anything hindering effective communication between sender and receiver. According to the online Free Dictionary a barrier is something immaterial that obstructs or impedes. Intolerance is a good example. Intolerance is a barrier to understanding.

2.INTRODUCTION
2.1General
Organizations function by means of collective actions of people. Good communication is required to achieve coordinated results. (Michael Armstrong, 2008). Most of the organizations problems emanate from poor communication. 2.2Effective Communication

Good and effective communication is vital in running any business successfully. Making good profits requires effective communication in all aspects. Effective communication involves sending messages and receiving feedback, - a two way communication. 3.TYPES OF COMMUNICATION

Communication can be by speech, non verbal, writing, audiovisual and electronic means As relates to communication in organizations, there are two main types of communication -formal communication, and informal communication. 3.1Formal Communication

This is an official type of communication which is planned and approved by management - usually in the form of circulars, memos, minutes, official letters, meetings and posters 3.2Informal Communication

This type of communication is unofficial and unplanned. Examples are the grapevine and networks. Employees normally employ the former to meet their innate need for information. However, such information is normally incomplete - usually only 70% to 90% accurate in content. The grapevine has no proper. It conveys information in a random manner. Managers and other members of the organization are all involved. (Dr. J. Katunzi, 2007)

As opposed to the grapevine, networks are formed by groups of members with common interest. Members of these groups obtain information and circulate it within the group. They interact regularly. 4.DIRECTION OF COMMUNICATION

In organizations there are three known levels of communication. - (i) downward communication, (ii) upward communication and (iii) lateral communication. 4.1Downward Communication ( Top – Down)
In this level, information flows from a manager to a subordinate ie. from the top to the bottom. The information communicated is intended to influence strategies, objectives, to issue directives and policies, and to provide performance feedback to subordinates after appraisal, etc. 4.2Upward Communication (Bottom – Up)

Information flows from subordinates to managers in all forms. The information communicated is intended to inform top management of lower level employees’ problems, to give results, suggestions, and to ask questions and inform management of their needs. 4.3Horizontal Communication (Lateral)

This is communication between coworkers or between managers, which is less formal than the two vertical types. Information is exchanged rapidly especially in crisis situations. It functions as a coordinator. 5.PURPOSE AND...
tracking img