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Discuss the Purpose and Importance of Communication in Business Administration. What Are Barriers and Break-Downs in Communication?

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Q:Discuss the purpose and importance of communication in business administration. What are barriers and break-downs in communication?

Discussion of this question has been arranged as follows:
1.DEFINITIONS OF KEYWORDS
2.INTRODUCTION
3.TYPES OF COMMUNICATION
4.DIRECTION OF COMMUNICATION
5.PURPOSE AND IMPORTANCE OF COMMUNICATION
6.BARRIERS AND BREAKDOWNS IN COMMUNICATION
7.OVERCOMING THE BARRIERS AND BREAKDOWNS
8.CONCLUSION

1.DEFINITIONS OF THE KEYWORDS
1.1Communication
Communication is a process of which information is exchanged between individuals intentionally or unintentionally (Nzure 1992). In other words, it is the transfer and understanding of meaning. In order for communication to be effective, there should be a sender, receiver, medium of exchange and feedback. Communication can be verbal, nonverbal, oral or written. 1.2Barriers

This refers to any difficulties which partly or fully prevent or hinder performance of an activity. In communication, barriers are those actions or anything hindering effective communication between sender and receiver. According to the online Free Dictionary a barrier is something immaterial that obstructs or impedes. Intolerance is a good example. Intolerance is a barrier to understanding.

2.INTRODUCTION
2.1General
Organizations function by means of collective actions of people. Good communication is required to achieve coordinated results. (Michael Armstrong, 2008). Most of the organizations problems emanate from poor communication. 2.2Effective Communication

Good and effective communication is vital in running any business successfully. Making good profits requires effective communication in all aspects. Effective communication involves sending messages and receiving feedback, - a two way communication. 3.TYPES OF COMMUNICATION

Communication can be by speech, non verbal, writing, audiovisual and electronic means As relates to communication in organizations, there are two main types...

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