Show me and I remember
Involve me and I understand*
An effective Internal Communications plan provides motivation, builds loyalty, will increase productivity and counteract rumours. It will give staff a sense of belonging and purpose, it will also encourage feedback and participation.
The different mechanisms that can be used for an effective Internal Communication plan are as follows:
For the purpose of the exam you should develop and explain the purpose and benefits of 5-6 of the below mechanisms.
•A staff intranet site
•Internal social media tools
•Internal Communications Audit
•Staff events / awards
•Exhibition’s and displays
•Clubs and societies
•Work Councils / Committee’s
•Staff notice board
Failure to communicate with staff could result in a loss of Key Staff, a decline in productivity & profitability and a loss in staff relations.
Internal Communications should a priority for management in an organisation and a yearly communications plan should be planned, known and tested.
A successful Internal Communications plan would be that of Meteor Mobile Communications. In March 2007 Meteor launched the ‘Meteorite Awards’, a staff recognition awards programme which recognise staff that go above and beyond for the job. The awards are run on a quarterly basis and when launched, were held in Meteors Kingswood canteen.
Post the 2008 ‘Meteorite Awards’ the in-house PR decided to issue a staff survey in relation to the awards. The results of this survey showed that 54% of staff felt the awards needed to be changed and only 12% rated the...