The survivals in organization meaning that, probability each firm from the early entrants survives until a given age and achieve the firm objective. In order to develop a new business or to reformulate the direction of an ongoing business, organization always changes their strategies in this "global blue-sea" market. This organization begins with their belief, desires and aspirations to reveals the company image, reflects the firm self-concept and indicates the principal product or service to suite customer need. Every organization in this world have their organization life cycle; intro, mature and decline, as the business growth the need may arise to redefine the company concern for survival through sustained growth and profitability. According to Chopra (2005), business survival can be categorized to 3 types;
i. economic survival theory,
ii. organizational survival ecology
iii. organizational survival theory
All this three theory of survival are related to change of something in business to make sure the organizational survive from their dreadful situation.
2. DEFINITION OF SURVIVAL CONCEPT
2.1 Economic Survival Theory
Primarily in industrial organization, economics concerns itself with the structural aspects of market, such as competitive intensity and concentration on determine firm performance. Structure conduct performance framework and holds a central position in domain. Economist study survival under umbrella of encompassing founding, dynamic changes and exits for it is a determinant of market structure. Labor economics deal with the employment impact of economic event. Encompassing founding, dynamic changes and exits will affects employment flows in the economy. Survival studies in economic theory often use firm as the unit of analysis and sometimes used manufacturing plants.
2.2 Organizational Survival Ecology
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