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Discrete and Continuous Variables

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Discrete and Continuous Variables
Colorado Technical University
Phase 1-DB-Concepts and Terminology of Statistics Applied to Business Decision Making
MGMT600-1403A-04: Applied Managerial Decision-Making with Robert Throop.
8 July 2014
Reused: This task was originally submitted during the previous session, Term 1402B, in MGMT600-01 with Priscilla Johnson.
I. Introduction
WidgeCorp became an industry front-runner in snacks when it obtained Company W. The administration styles varied significantly. WidgeCorp managers gathered pertinent data and by way of numerical exploration utilized this information to draw conclusions to give proper proposals. Company W, on the other hand, relied more on the conclusions of its administration. During the next year administrations will be merged, as will procedures, and bookkeeping. I am currently employed Company W and know I will be required to describe problems and offer proposals using numerical analysis to the WidgeCorp board, as well as my own. (CTU Online 2014)
The advertising division at WidgeCorp is fond of knowing trends about the clients that utilize the 1-800 customer service lines for any inquiries/complications they may have. They have asked me to recommend three quantitative objects that ought to be tracked about every client that calls and/or their conduct about snack foods and specify whether the variables are continuous or discrete. We will begin by discussing what quantitative data/research is, define discrete variables, define continuous variables, and I will provide my three recommendations. (CTU Online 2014)
II. Quantitative Data/Research
Quantitative research is conducted utilizing sampling approaches (such as customer studies) whose results can be conveyed mathematically, and are open to mathematical management, allowing the marketer to approximate upcoming happenings or amounts. (Key 1997) Quantitative research includes consumer assessments and questionnaires, performed face-to-face, via phone, postal mail, email, and/or via the

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