DISCOURSE ANALYSIS MINIRESEARCH
ARUM TIAN MARTAINA0911110010
DIANA NIKEN ANGGRAINI0911110023
STUDY PROGRAM OF ENGLISH
DEPARTMENT OF LANGUAGE AND LITERATURE
FACULTY OF CULTURE STUDIES
In this chapter researchers present background of the study, problem of the study, objectives of the study, scope of the study, significance of the study and key terms. 1.1. Background of The Study
Language is a system of signs for encoding and decoding information. Communication among people who speak the same language is possible because they share such knowledge, although how it is shared - or even how it is acquired - is not well understood (Wardhaugh, 1986). Nowadays, technology always rapidly developed and people can deliver their messages and information through technology by using media. There are electronic mass media and printed mass media. Electronic media are television, internet, radio and many else, while printed media are newspaper, magazine, catalogue, brochure and so on. Every company who wants to deliver their message or selling their brands to many people can use an advertisement in mass media, it can be on electronic media or printed media. Advertisement use statements that will eventually be persuasively presented to the audience of the mass media. Furthermore, most of the companies who want to sell their product use the advertisements in television because it can be seen by many people on different place directly. From the explanation above, television advertisement is an effective way to deliver information of promotional material and persuades the interested consumer. From the case above, to analyze the meaning of the meaning of phrase and utterances LA Lights. Researchers choose LA Lights advertisement in website, LA is the advertisement that using Indonesia and English language for Indonesian audiences. Therefore, researchers conduct a study entitled “CRITICAL DISCOURSE ANALYSIS OF LA LIGHTS MEET THE LABELS 2012”. Researchers will use the approach of critical discourse analysis proposed by Fairclough methods and theories which covered the field of communication, culture and society.
1.2. Problem of The Study
Based on background of the study, the problem proposed in this research is: 1.3.1. What is the meaning of the utterances of lights meet the labels 2012? 1.3.2. What is the purpose of the utterances of lights meet the labels 2012? 1.3.3. What are the effects of the utterances of lights meet the labels 2012? 1.3. Objectives of The Study
Based on the problem of the study, the objective of this research is: 1.4.4. To find out the meaning of the utterances of lights meet the labels 2012. 1.4.5. To find out the purpose of the utterances of lights meet the labels 2012. 1.4.6. To find out the effects of the utterances of lights meet the labels 2012. 1.4. Key Terms
1.5.7. Critical Discourse Analysis is a study of a text which conceptualizes languages as a form of social practice, and attempts to make human beings aware of the reciprocal influences of language and social structure of which they are normally unaware (see Fairclough 1989, Dijk 1993, Wodak 1989) 1.5.8. LA Lights is one of well-known cigarette brands in Indonesia. 1.5.9. Meet The Labels are an event to prove your band quality in front of big 5 Indonesian label.
REVIEW OF RELATED LITERATURE
2.1. Critical Discourse Analysis
The definition of CDA is an interdisciplinary study combining linguistic theory and social theories, such as politics, economics, religion, culture, communication, etc. in order to shed light on how the social and power domination are acted out in linguistic practice. The terms discourse in CDA means language itself. Therefore, linguistic analysis...