Dirt Bikes Company Analysis

Only available on StudyMode
  • Download(s) : 227
  • Published : June 3, 2010
Open Document
Text Preview
Dirt Bikes USA
Company Analysis
By
Brian Lucas
Thomas Mattuchio
Adrian Schul

Table of Contents

Company’s Culture and Goals………………………………………………………….

Products and Services Offered………………………………………………………….

Management and Employees……………………………………………………………

Dirt Bikes Sales Charts and Figures……………………………………………………

Marketing and Database Information………………………………………………...

Analyzing the Total Cost of Ownership of Desktop Software……………………….

Locating and Evaluating Suppliers

Strategic Analysis: E-Commerce

Analyzing the Impact of Component Price Changes

Table of Charts and Figures

Dirt Bikes USA Organizational Chart…………………………………….....................

Motorcycles Sold 2001-2005……………………………………………………………..

Sales by Model…………………………………………………………………………....

Total Dirt Bikes Sales by Year…………………………………………………………..

Total Yearly Sales Model………………………………………………………………..

Domestic vs. International Sales 2001-2005…………………………………………….

Domestic vs. International Sales Figure………………………………………………..

Microsoft Office vs. Sun Star Office Figure…………………………………………..

Microsoft Office TCO Figure…………………………………………………………

Summary

In this case analysis we will be looking at the company Dirt Bikes USA. They manufacture and sell dirt bikes here in the US as well as around the world. The company was started in 1991 by Carl Schmidt and Steve McFadden. Their company houses over a hundred and twenty workers who are involved in the production, design, and engineering of the bikes. They also house a twenty employee sales and administrative staff as well. Dirt Bikes currently produces’ four models of bikes (Enduro 250 Enduro 550 Moto300 and Moto 450) that are sold in the US as well as internationally. Their sales have been steadily climbing both internationally as well as domestically for the past five years. We will analyze every aspect of Dirt Bikes while trying to come up with ideas of how to better the companies overall sales worldwide.

Company’s Culture and Goals

The company Dirt Bikes tries to maintain a culture that has a very friendly family atmosphere, encouraging teamwork, attention to detail, and quality, and continual learning with innovation. Their many employees, distributors, and retail customers are urged to contribute ideas on how to improve Dirt Bikes products as well as their services. This aspect I think is very good because it shows the company cares about what their employees think about their product and how to better it.

Products and Services Offered

Dirt Bikes does not hesitate to use quality components from all over the world. The engines that are used for their bikes are Rotax engines from Austria and tires come from Dunlop, but many of their parts, such as shock absorbers, front wheel forks, exhaust pipes, and headlights, are from the United States. Dirt Bikes manufacture their own frames, shaping them to give it their unique spirited style for which the company is noted for. The company’s’ parts and service business, accounts for about 15% of their total revenue. The manufacturing and selling of dirt bikes is a complex business. Dirt bike racing has many forms, including racing specifically for different size bikes, for short distance, long distance, and some bikes that can ride for up to six days straight. The Enduro bikes are made for cross country racing and motocross bikes are made specially designed for racing in an enclosed dirt course that can consist of a variety of terrains; uphill, downhill, corners, jumps, and so on. Dirt Bikes currently produces for models: the Enduro 250, Enduro 550, Moto 300, and the Moto 450. The two Enduros are endurance racers, while the Motos are for motocross racing. All four are very modern, with such technology as kick and electric starters, steering stabilizers, and liquid cooling. The large majority of these bikes are sold here in the United States for between $3250 and $9000 dollars retail. (The Enduro 250 retails for $3250, the Enduro 550...
tracking img