Dirt Bikes Case Study

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Management Information System PPTs - May 10th, 2009
Hi friends

I have added the link to the PPT for book
Management Information Systems,
Ken Laudon
Jane Laudon

Chapter 1: Information Systems in Global Business Today
Chapter 2: Global E-Business: How Businesses Use Information Systems Chapter 3: Information System, Organizations, and Strategy
Chapter 4: Ethical and Social Issue in Information Systems

Chapter 5: IT Infrastructure and Emerging Technologies
Chapter 6: Foundations of Business Intelligence: Databases and Information Management Chapter 7: Telecommunications, the Internet, and Wireless Technology Chapter 8: Securing Information Systems
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Chapter 10: E-Commerce: Digital Markets, Digital Goods
Chapter 11: Managing Knowledge and Collaboration
Chapter 12: Enhancing Decision Making

Chapter 13: Building Information Systems
Chapter 14: Managing Projects
Chapter 15: Managing Global Systems


Introduction to Dirt Bikes

Dirt Bikes USA is a small company headquartered in Carbondale Colorado that manufactures and sells its own brand of off-road motorcycles. It was founded in 1991 to product dirt bikes that could be customized for racing and off-road recreational riding using the best quality components and parts from all over the world. The company has continued to grow and now faces a new set of challenges and opportunities. You have been asked to serve as a consultant to apply your information systems knowledge to help Dirt Bikes solve some of the problems it is encountering.

There is an assignment awaiting you in each chapter of the Laudon and Laudon Management Information Systems text. In order to complete the assignment, you should review the corresponding text chapter and any information provided by your instructor related to the topic you are investigating. You can complete each project individually or in teams, depending on your instructor’s requirements. To develop solutions, you may need to do Web research and to use spreadsheet, database, or Web browser software tools, and you will need to use a word processor to write up your findings. Many projects recommend you use electronic presentation software, if possible, to summarize your findings for management. Each assignment will list the software tools that you will need to use and the questions you will need to answer.

In order to complete your assignments, you should familiarize yourself with Dirt Bikes. To learn more about the company and how it works, click on each of these topics:

• Company History and Background

• Organization Chart and Employees

• Products and Services

• Sales and Marketing

• Selected Financial Data

The following is a list of Dirt Bikes projects for each chapter and the page(s) on which each can be found in at the end of each chapter of your Management Information Systems, 9th edition text book. Some of these assignments feature hands-on software work and this list includes links to the data files for these assignments.

Chapter 1 Assignment: Preparing a Management Overview of the Company (pages 33-34) Chapter 2 Assignment: Analyzing Financial Performance (page 66) Financial Statements, Sales, International Chapter 3 Assignment: Performing a Competitive Analysis for Dirt Bikes (page 107) Chapter 4 Assignment: Developing an E-Commerce Strategy (pages 141-142) Chapter 5 Assignment: Developing a Web Site Privacy Policy (pages 177-178) Chapter 6 Assignment: Analyzing the Total Cost of Ownership (TCO) of Desktop Software Assets (pages 224-225) Chapter 7 Assignment: Redesigning the Customer Database (page 255) Customer Database Chapter 8 Assignment: Using Internet Tools to Increase...
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