Personal selling on the other hand is the oldest form of selling, it lends credibility to a firm because it allows buyers to interact with and ask questions of the seller. (Ebert & Griffin, 2005) In addition, as mentioned before, it would gain a vast display of space in retail stores such as the card shops, grocery stores, and gift shops. The one-to-one communication between seller and customer could be very important for us because it would make our customers realize how important they are to our company and us. This way of selling would be great but then again what if the benefits of our product are not clear enough, we would have to train all of our personnel and sellers on the product and they in turn would have to know everything there is to know about cards, especially, specialty cards. This form of selling can also be costly; you have to have samples, premiums, and other offers, which are not necessary for our product because our customers can just look at our catalog or mail order to know what it looks like.
This brings us to my suggestion, I think direct mail is the key to our new endeavors because it allows options and when you have good options, you are more than likely to succeed. There are several promotions that can be used in our case, the first one is mail order, we can set up an easy print out and send it... [continues]
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