Digital Single-lens Reflex Camera and Canon Inc.

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Exercise 1:
Understanding the Company (Part 1)

The company I have selected is Canon Inc., a multi-national corporation that manufactures imaging and optical products, including cameras, photocopiers, steppers and computer printers. (Canon Inc. 2010. Corporate Profile. Retrieved from http://www.canon.com/corp/outline/index.html)

Mission Statement

Its mission statement “ Delighting You Always” (Canon Inc. 2010. Corporate Profile.) actually shows their dedication in producing innovative products and technologies, and “delighting” their customers by delivering high quality products to them.

Canon Inc.’s vision is from its kyosei philosophy that focuses on “living and working together for the common good”. However it has another meaning: "All people, regardless of race, religion or culture, harmoniously living and working together into the future." (Canon Inc. 2010. Canon’s Corporate Philosophy of Kyosei)

Canon aims to create good relations, not only with their customers and the community, but also with the nations and the environment. They also want to be responsible of their actions on society. (Canon Inc. 2010. Canon’s Corporate Philosophy of Kyosei)

For this reason, Canon's goal is to support global prosperity and the overall well being of mankind, which will lead us to ongoing growth and help the world to achieve kyosei. (Canon Inc. 2010. Canon’s Corporate Philosophy of Kyosei)

Company Profile

Canon is a producer of business and a consumer-imaging product, which include printers, scanners, binoculars, compact digital cameras, film and digital SLR cameras, and lenses. (Canon Inc. 2010. Corporate Profile.)

The Business Solutions division offers print and document solutions for small and medium businesses, large corporations and governments.

These include multi-functional printers, black and white and color office printers, large format printers, scanners, black and white and color production printers, as well as software to support...
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