Digital Marketing Practices

Only available on StudyMode
  • Download(s) : 17
  • Published : May 11, 2013
Open Document
Text Preview
Australian
 College
 of
 Marketing
  Digital
 Marketing
 Essentials
 
CIM
 No.:
 0000000000
 
 

 

A
 summary
 report
 over
 the
 current
 digital
 marketing
  practices
 that
 can
 benefit
 LaCorium
 Health
 

 

April
 2013
 

 
 
 
 
 
 
 

‘I
 confirm
 that
 in
 forwarding
 this
 assignment
 for
 marking,
 I
 understand
 and
 have
 applied
 the
 CIM
 policies
  to
 word
 count,
 plagiarism
 and
 collusion
 for
 all
 tasks.
 This
 assignment
 is
 the
 result
 of
 my
 own
 independent
  work/investigation
 except
 otherwise
 stated.
 Other
 sources
 are
 acknowledged
 in
 the
 body
 of
 the
 text
  and/or
 bibliography
 is
 appended.
 The
 work
 that
 I
 have
 submitted
 has
 not
 previously
 been
 accepted
 in
  substance
 for
 any
 other
 award.
 I
 further
 confirm
 that
 I
 have
 not
 shared
 my
 work
 with
 other
 candidates.’
 

 
 
 
 
 
 
 
 

 

Australian
 College
 of
 Marketing
  Digital
 Marketing
 Essentials
 

  CIM
 No.:
 0000000000
 

 

Task
 1
 –
 Campaign
 Tools
 

  Table
 of
 Contents
 
 
1.
  Introduction
 ……………………………………………………………………………………………………………………………   2.
  The
 key
 stages
 of
 a
 digital
 communications
 campaign
 ……………………………………………………………  
 
 
 
  2.1.
  Acquisition
 ……………………………………………………………………………………………………………………   2.2.
  Conversion
 ……………………………………………………………………………………………………………………   2.3.
  Retention
 ……………………………………………………………………………………………………………………..   2.4.
  How
 LaCorium
 Health
 uses
 online
 customer
 lifecycle
 …………………………………………………..   3
  3
  3
  3
  3
  4
  4
  5
  6
  7
  9
  10
  10
  12
  13
 

3.
  Using
 keywords
 research
 for
 an
 optimised
 result
 ……………………………………………………………………   4.
  Online
 PR
 as
 an
 interest
 generating
 for
 new
 customers
 ………………………………………………………….   5.
  Differentiating
 landing
 pages
 …………………………………………………………………………………………….……   6.
  Benchmarking
 effective
 landing
 pages
 and
 blogs
 ……………………………………………………………………   7.
  The
 implementation
 of
 a
 landing
 page
 on
 Flexitol’s
 website
 ………………………………….…………….…   8.
  Conclusion
 ………………………………………………………………………………………………………………..………….…   9.
  References
 ……………………………………………………………………………………………………………….…………….  
 
 
  Word
 count:
 1,317
 
  Appendix
 A
 …..………………………………………………………………………………………………………….…………….   Appendix
 B
 …..…………………………………………………………………………………………………………………………  

 
 

2
 

 

 

Australian
 College
 of
 Marketing
  Digital
 Marketing
 Essentials
 

  CIM
 No.:
 0000000000
 

 

Task
 1
 –
 Campaign
 Tools
 
1.
 

 

Introduction
 

The
 aim
 of
 this
 report
 is
 to
 demonstrate
 the
 importance
 of
 using
 digital
 marketing
 tools
 that
 are
 currently
  available
 with
 a
 view
 to
 promote
 Flexitol
 Lip
 Balm
 and
 increase
 its
 visibility
 through
 search
 engines.
 
According
 to
 Koski
tracking img