We live in a world of increasing distraction. We are constantly connected to devices, bombarded with
advertising, and generally overwhelmed with life. Consumers demand quick and easy. Thus, consumers are
getting things they want done quicker and easier. Time is truly of the essence and every second counts on the
internet. If consumers have a bad experience on a particular site they will continue searching for something
quicker and easier.
For example, I use USAA bank because they have always made the user web experience their number one
priority. I find that I can send money, receive money, and view all my cards in one place, build budgets, and
generally be the master of my finances from one easy to use single sign on location. Most consumers are the
same way and its only getting worse.
The internet has made options abundant and with a good marketing campaign anyone can drive traffic to a
site. Keeping them there and coming back is another story. Facebook is able to provide a rich multi-media
experience with little effort on the user’s part. They recently started automatically uploading pictures from
devices just to make picture uploading that much easier. If Facebook’s UI wasn’t easy for the user to use and
interact with they would seek something better. This is why we see Facebook constantly making changes,
which at times confuses users, but is always pushing user experience to a less complex and more user friendly
state. Without easy to publish web pages, social media sites wouldn’t exist the way they do now.
User generated content:
Relevancy. Relevancy. Relevancy. Facebook is all about relevancy. It’s what drives people to the site.
They want to see content about people who are relevant to other them. Pictures, posts, videos, and personal
information provide a stream ever changing content. This user generated content is relevant because the user
chose it to be. First, the... [continues]
Cite This Essay
(2013, 03). Digital Marketing. StudyMode.com. Retrieved 03, 2013, from http://www.studymode.com/essays/Digital-Marketing-1487795.html
"Digital Marketing" StudyMode.com. 03 2013. 03 2013 <http://www.studymode.com/essays/Digital-Marketing-1487795.html>.
"Digital Marketing." StudyMode.com. 03, 2013. Accessed 03, 2013. http://www.studymode.com/essays/Digital-Marketing-1487795.html.