Digital Enterprise Case Study

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K, Markle, Digital Enterprise Case Study
Activity 1
Activity 1, Question 1
Web Catalog- Merchant Model-
Wholesalers and retailers of goods and services. Sales may be made based on list prices or through auction. Digital content- Subscription Model-
Users are charged a periodic daily, monthly or annual fee to subscribe to a service

Advertising supported- Advertising Model -
The web advertising model is an extension of the traditional media broadcast model. The broadcaster, in this case, a web site, provides content and services mixed with advertising messages in the form of banner ads Advertising-subscription mixed- Advertising -

The web advertising model is an extension of the traditional media broadcast model. The broadcaster, in this case, a web site, provides content and services mixed with advertising messages in the form of banner ads. Fee based models- Subscription Model-

Users are charged a periodic daily, monthly or annual fee to subscribe to a service. Fee for Service- Utility Model-
The utility or “on-demand” model is based on metering usage, or a “pay as you go” approach.

Activity 1, Question 2

I believe the reason was because of the article I read at The Next Web about Michael Rappa by Boris , A Serial entrepreneur and founder of V3 Redirect Services (sold), Hub Hop Wireless Internet Provider (sold).The article stated that “39% of businesses choose different as their business model” instead of the others listed Boris said “That got me thinking though. How many business models are there on the web? Can they be categorized and determined? Are the possibilities endless or limited?” I believe it had a great deal to do with that 39% listed as different. The article from digital enterprise stated “Business models have been defined and categorized in many different ways. This is one attempt to present a comprehensive and cogent taxonomy of business models observable on the web. The proposed taxonomy is not meant to be exhaustive or...
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