Digital Divide and Internet Usage

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(TCO 1) Concerning Internet usage, what is the digital divide?|
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 | Student Answer:|  | With internet usage and commonly used now than a few years ago, digital divide is mostly defined as the gap between those individuals and communities that have, and do not have access to the information technologies that are transforming our lives and that is the usage of the internet. With the education system moving toward doing all their school work through the computer, the digital divide also exists between the educated and the uneducated, between economic classes, and, globally, between the more and less industrially developed nations.|

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 2.| Question :| (TCO 1) What online research method(s) would you use to test the brand image of an existing product? Why?|
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 | Student Answer:|  | Some online research methods that I would use to test the brand image of a product would be using focus groups, and the intercept interview method. The reason why I would us focus groups is that it helps with a better understanding an organization's brand image and testing effectiveness of advertising and marketing concepts to figure out what worked and what didn't. Another method that would be useful to me as well is the intercept interview, where you can get feed back on the service or product. When using this method it can be used by retail businesses to gauge satisfaction regarding customers' experience with the business or to gauge people's likelihood of using that site again. | |

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 3.| Question :| (TCO 2) What is strategic planning and why do companies prepare a SWOT analysis during the strategic planning process?|
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 | Student Answer:|  | Strategic planning is to simply clarify the overall purpose and desired results of an organization goals, and how those results will be achieved. The reason why a lot of companies prepare a SWOT analysis during the strategic planning is so that they have a template to work from to identify they strengths, weakness, opportunities, and threats. | |

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 4.| Question :| (TCO 2) Why do e-marketing plans need an evaluation component?|
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 | Student Answer:|  | E-marketing plans need to have an evaluation component so that it can gauge how everything is going and that it is headed in the right direction. once the goals and evaluations are completed and laid out in the business plan, only then you would be able to do a thorough review and understanding of the company's success or failures. | |

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 5.| Question :| (TCO 2) How might an online company react if a rival embarks on competitor positioning in an unflattering way?|
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 | Student Answer:|  | If an online company embarks on a competitor positioning in an unflattering way is to counter with a strategic plan to better your company from theirs. Rather than leaving your positioning and value proposition to chance, establish a strategy. Think about the wants and needs of your customers and what your competition offers. You may find an unmet need in the market, or you may realize that you need to find a way to differentiate from your competitors. What you’re ultimately seeking for is to be known for something to own mindshare of the market. You would have a better chance achieving it if you position yourself and build your brand around your position.|

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 1.| Question :| (TCO 3) Why is it important for e-marketers to specify not only the task but also the measurable quantity and time frame for accomplishing an objective?|
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 | Student Answer:|  | The reason why it is important for e-marketers to specify not only the tasks but the measurable quantity and time frame for completing an objective because you want to make sure your online company is moving in the right direction. Most companies will use a marketing plan to be used to direct the formulation and implementation of the e-marketing strategy....
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