Digi Strategic Management

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STRATEGY MANAGEMENT GSM 5160 | WRITTEN ASSIGMENT
Lecturer: PROF. DR. NOOR AZMAN ALI
PREPARED BY: GROUP 1

DIGI.COM BERHAD | KUAN YEN CHING
KUAN YEN NEE TUNG WAI CHEE KAMELIA SHARIFIAN

GM03709 GM03698 GM03578 1 GM03360

Table of Contents
1.0 1.2 1.3 1.4 1.5 1.6 2.0 2.1 2.2 2.3 2.4 2.5 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 4.0 4.1 4.2 4.3 4.4 4.5 5.0 5.1 6.0 6.1 6.2 6.3 6.4 7.0 7.1 7.2 Introduction to DiGi Telecommunication Sdn Bhd Market Composition ............................................................................................................... 6 Commenting on DiGi‟s Vision ............................................................................................... 7 Commenting on DiGi‟s Mission ............................................................................................. 8 DiGi‟s Long Term Objectives................................................................................................. 8 DiGi‟s Potential Issues ............................................................................................................ 9 3 Key Strategic Environments Introduction to External (Macro) Environment .................................................................... 10 PESTLE Analysis ................................................................................................................ 10 Cultural and Demographic Factors ....................................................................................... 17 15 External Environmental Factors....................................................................................... 18 5 Identified Opportunities and Threats ................................................................................. 19 Introduction to Industrial Analysis (Competitive Information) Threat of New Entrants ......................................................................................................... 20 Threat of Substitute Products ................................................................................................ 21 Industrial Rivalry .................................................................................................................. 21 Bargaining Powers of Suppliers ............................................................................................ 22 Bargaining Powers of Customers .......................................................................................... 23 15 Industrial Environment Factors ........................................................................................ 23 The External Factor Evaluation (EFE) Matrix ...................................................................... 24 Top 5 Opportunities and Threats .......................................................................................... 24 Introduction to Internal Analysis DiGi‟s Common-Size Financial Statement Analysis (2005 – 2009) .................................... 26 DiGi‟s Financial Ratio Analysis (2005 – 2009).................................................................... 31 20 Internal Factors………………………………………………………………………… 32 The Internal Factor Evaluation (IFE) Matrix………………………………………………32 Top 7 Strengths and 4 Weaknesses………………………………………………………...33 Introduction to SWOT Matrix Framework DiGi SWOT Matrix .............................................................................................................. 37 Introduction to Types of Strategies DiGi‟s Possible 4 Types of Strategies................................................................................... 38 DiGi‟s Intensive Strategies – Market Penetration................................................................. 38 DiGi‟s Intensive Strategies – Market Development ............................................................. 40 DiGi‟s Intensive Strategies – Product Development ............................................................ 42 Introduction to SPACE Matrix SPACE Matrix for...
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