Differentiating Between Market Structures

Topics: Customer service, Monopoly, Market structure Pages: 3 (1116 words) Published: January 22, 2014


Differentiating Between Market Structures

Differentiating Between Market Structures
Kudler Fine Foods is an organization that offers gourmet foods and wines to the San Diego Metropolitan area. The organization currently has three locations (La Jolla, Del Mar, and Encinitas). Kudler Fine Foods stocks its fresh bakery, fresh produce, fresh meats and seafood, condiments and packaged foods, and cheeses and specialty dairy departments with local and imported goods. Kudler Fine Foods’ motto is Shopping the World for the Finest Foods and its mission statement is Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true. Both Kudler’s motto and mission statement speak to the organizations passion of wanting to provide only the very best to their customers. In reviewing Kudler Fine Foods’ information, the organization appears to be competing quite well in the marketplace. The financials portion of Kudler’s strategic plan show the organization staying on the positive side of the profit margin despite only four months out of the year of above average sales. Also noted in the strategic plan are every store that in some way are similar to Kudler Fine Foods. These stores are more focused on supplying their customers with one or two services. Because Kudler Fine Foods carries a larger variety of items, these stores only pose a small threat, if any, to Kudler Fine Foods. Kudler Fine Foods does plan to close one of their current locations and open a store in another location but this is not because of competition, rather a smaller customer base. Kudler Fine Foods’ marketing overview shows an aggressive plan on how the organization will change certain aspects in different areas of the company. There is plan for a new frequent shopper program, which is nontraditional in a sense and will give customers rewards instead of discounted prices. Ideas on how to expand...
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