Different Types of Branding and the Ways They Work

Topics: Brand management, Brand, Branding Pages: 3 (1002 words) Published: December 20, 2005
Place Branding

Place branding matters today because in a single global marketplace of instant global communications and increasingly widespread democracy, the opinions of populations count as much as the opinions of elites mattered in the past. Why Brand Places?

As a consequence of expanding globalization, the need for place branding is more important than ever. It attracts investment, tourism, and is a valuable tool to create a reputable name for a specific place. Having a positive and powerful place brand is necessary to compete with other nations, states, regions and cities. Types of Brand Places

Nation Brands: Nation Brands studies six verticals to determine the overall brand power of a specific country. Those six verticals include tourism, people, culture, investment/immigration, exports, and governance (http://www.nationbrandindex.com/). Regional Brands: Similar to Nation Brands, Regional Brands studies how others think about specific regions' tourism, people, culture, investment/immigration, exports, and governance. State Brands: State brands are vital in attracting investment opportunities and tourism through the allocation of a nation brands overall brand. City Brands: City brands are important in attracting investment opportunities, tourism and creating a reputable name. Depending on the size of the city, city brands must be studied at both the local and international levels.

City Branding

Good branding can assist in making cities desirable, just as bad branding can assist in making cities undesirable. While some cities have prospered over the years, others have suffered. In what way does the city brand make a difference? A city must have good qualities in order to brand itself successfully, but a myriad of factors are involved. If a city is to be considered a brand, it must start with a brand's most important characteristics; its fundamental properties. This means...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Different Types Of Work Teams Essay
  • work Essay
  • M1 Analyse different types of business information and their sources Essay
  • Different Type Of Computer Systems Essay
  • Essay about Different Types of Research
  • Different Types of Cement and Their Constituents Essay
  • Different Types of Shopping Trips Essay
  • Different types of Psychology analysis Essay

Become a StudyMode Member

Sign Up - It's Free