A Research Study Presented to:
Professor Mirabelle Jordan-Engcoy
College of Business Administration
6200 Dumaguete City
In Partial Fulfillment of the requirements in the course Management 35 (Business Research)
Jennibeth I. Alabata
Lera Mae G. Berlan
Jeanevieve G. Dana
Rosel Margarette Q. Erames
Jasper Jordan J. Fabe
Albritz B. Matta
Rizzel V. Martizano
Aljusar Lee B. Narita
John Rey C. Pagador
Cherry C. Quibedo
Jay Elora M. Villahermosa
TABLE OF CONTENTS
Table of Contents i
Chapter 1: THE PROBLEM AND ITS SCOPE
The success of this research study would have not been made possible without the help of the people around us. We, the researchers would like to express our heartfelt gratitude to the following who have given their unending support, encouragement, and assistance to us:
To Dr. Mirabelle Jordan–Engcoy, our ever dearest adviser for unconditionally sharing her time and invaluable knowledge to us and for guiding us in completing this research study.
To our parents, for continuously giving us their never ending moral and financial support to pursue this endeavor.
To our friends and colleagues who never cease to help and inspire us all the way.
To the respondents who truthfully and patiently answered the questionnaires with full cooperation and without hesitations.
And above all, to our Almighty Father who has blessed us His miraculous gifts of wisdom, patience and perseverance, and for always guiding us throughout the making of this research study.
Once again, thank you very much!
CHAPTER 1: THE PROBLEM AND ITS SCOPE
The evolution of social networking sites (SNS) such as Facebook, Twitter, Friendster, Skype, Yahoo, YouTube and others has been phenomenal. This rapid growth and development has been due mainly to the versatility of social media as means of communication, information, entertainment and as invaluable tools for business. Social networking sites (SNS) not only allow people to keep in touch instantaneously but it also allows businessmen to contact prospective clients, customers, partners, investors, coworkers, etc. instantly anywhere around the world. Social networking has also become the fastest means to build business and succeed in business. The capacity to expand networking, marketing, sales and profits through social media is indeed boundless. These business benefits added to the personal and entertainment value of social networking sites (SNS) make this study highly significant.
This research study aims to determine the history and popularity of social networking sites (SNS), their uses and applications, purpose and importance, as well as the pros and cons of these sites. Using survey questionnaires as means of research instrument, the researchers aimed to determine the perceptions of college students in the College of Business Administration on the evolution of these social networking sites (SNS), including on how they perceive the advantages and disadvantages of these social networking sites (SNS) in which they are affiliated with.
The survey will be limited to a random sample of students who are currently enrolled and under the College of Business Administration in Silliman University for the First Semester of School Year 2011-2012.
The world of communication and business has changed drastically since the rise of the Internet and social networking sites (SNS). These social media cover different facets of social Internet including Facebook, Twitter, Friendster, and other social websites (“Social Media”, 2011). Basically, social networking refers to the process of contacting people, interacting with people with the same interests, and building business contacts...