The word “consumerism” means a social and economic order that encourages the purchase of goods and services in ever-greater amounts. Also, it is the consumerists movement, consumer protection or consumer activism, which seeks to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and improved safety standards. In fact, the word “consumerism” related to many different aspects: -Self-identity
Nowadays, many teenagers seek respect from others by following others’ taste like purchasing similar brands to increase their self-identity in the social group. -Peer recognition
To gain the social acceptance from the peer group, many people are strongly motive to follow others. This situation is usually happened between teens. -Mass media (advertising)
Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Also, there are many ways to advertise a product like TV, magazine or newspaper. With the improvement on the technology products can be easily advertised and encouraged to buy. -Globalization
Globalization refers to the increasingly global relationships of culture, people, and economic activity. It is generally used to refer to economic globalization: the global distribution of the production of goods and services, through reduction of barriers To international trade such as tariffs, export fees, and import quotas and the reduction of restrictions on the movement of capital and on investment. With the globalization, brands can easily affecting the trend of the whole world and influent the living style of human. -Mass production
With the development of factories, mass production become more popular. Mass production is the production of large amounts of standardized products, including and especially on assembly lines. It makes the product of nowadays become less unique and more similar.
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