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Diesel Marketing Strategy

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Diesel Marketing Strategy
Diesel 's marketing strategy

Overview Introduction Part I: Product I.Competitive Analysis a. Inter-segment competition b. Inter-product competition II.Brand: Diesel a. The character of the product o Weight of product families o Weight of suppliers o Width, depth and consistency of the range o Novelty o Maintenance of the assortment o Style b.Balance brands, not brands Part II: Price I. Positioning relative to competition II. Its modulation by product line or brand management III. The promotion policy
Part III: Promotion I.Objectives II.Strategy a.
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