DICOM VS Captiva Case Study
1. What are the key business success factors and risks for DICOM and Captiva? DICOM is a Swiss company that has sales in Europe, Asia, and the United States. They provide services ranging from structured, semi-structured, and unstructured information capture products. DICOM also sells hardware, primarily scanners, through its group sales force. DICOM has differentiated their product offering for the different regions that it operates. And the products that are provided are developed through research and development and also acquisitions. This allows DICOM to provide a diverse set of products that can cover many markets and many different users. DICOM operates in the U.S. under Kofax capture software that was bought in 2004 and primarily offers the information capture software’s to their consumers. There are risks in this industry. DICOM operates in many different markets and is subject to inflation, interest, and foreign currency risks. DICOM operates in three different geographic segments that are managed independently of each other. Each market has their own inherent risks and DICOM needs to be aware of every possible circumstance in order to remain prosperous. Captiva Corporation is a U.S. based company that provides similar services as DICOM. Captiva sells structure, semi-structured, and unstructured information capture products, but also sells hardware. Captiva uses its own research and development, as well as strategic acquisitions to provide customers with the different types of information capture products. Captiva sells primarily in the United States, but is able to sell in the areas of insurance, financial services, technology, government, and manufacturing. Involvement in so many distinct markets allows Captiva to hedge their risks better against harsh economic times and different interest rate risks. Additionally, Captiva has a large chain of resellers, which accounts for nearly 39% of revenues. Future profits will...
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