Diageo Plc - Montecarlo Simulation

Only available on StudyMode
  • Download(s) : 304
  • Published : May 18, 2013
Open Document
Text Preview
02. COMPANY OVERVIEW

2.1 Introduction

Economy is the necessity of the consumers as well as to gain the utmost credit for it. In that way our superlative innovation of “VIVO” light has its own personal history which has originated the greatest solution for the community these times. By this time, all should have been aware of the outrageous news about the ‘rising of electric bill’. One could hardly expect anyone to accept the situation. Especially people who live in areas where there’s neither electricity nor power supply. There are people who often go for adventurous trips where they are greatly in need of light. Lighting with less capacity is always not an effective way to hold the light.

There lies the problem but not without a solution which is a simple one. In this situation our team had a technical advanced resource that came up with the solution. It is none other than the “VIVO”- LED rechargeable light itself. It has the power of luminescence which will continuously last long hours. As we have just incorporated the company, the business is in the infant stage. Further we hope to identify it as legal soon

.

2.2 Vision Statement
“We develop the solutions beyond your expectations based on cutting edge technologies interlinked with economy and ecology.”

2.3 Mission Statement
“To be the leading integrated system and lights supplier to the global to the micro electronics industry and to offer complete energy saving solutions to customers for their lighting needs and providing total customer satisfaction with our highly innovative and cost-effective products.”

2.4 Business Model
We focus to produce one of the essential products to the customer with a standard product design and size. We have a bunch of knowledgeable and talented team to produce our initial set of production. At the mean time we target to market our products through direct marketing tool. Because we believe Door Step marketing would facilitate us to approach each and every customer individually. We mainly concentrate our product with high quality and the relationship with our customers by providing better service. Also we hope this will create a primary value for our firm. In future we hope to spread our product to Sri Lanka, island wide.

03. PRODUCT PLAN

3.1 Features
The product will be designed based on the emerging technology of Light Emitting Diode (LED). Currently the Sri Lankan market for this type of product is dominated by imported Lamps from China, which mostly contains a florescent tube lamp inside. As per the market research the problem with these type of lamps are; these will provide light usable for maximum of one hour, even if the rechargeable battery inside is charged fully for more than three hours. The main contributor for this inefficient performance is the florescent tube lamp used. This lamp will consume more power than LED lamps. And the brightness will also be lower than a five watts Light Emitting Diode (LED). The target customers of the company’s product are unable to use these imported lamps for the purpose of studying, working and adventurous travelling.

So their needs will be satisfied with this product since the proposed product will be designed by using large number of LEDs and a rechargeable battery which is compatible and portable. It is efficient to the extent that, it will provide more hours lighting with the charging time of only few hours and more charging time will increase the usage time.

3.2 Key Attributes
Company is planning to incorporate two functions in the product using the LED units. That is the unit will have an Active mode and a Bright mode for convenience of the user.

Bright mode:
This mode is the differentiating feature of the company’s product from other lamps. This is where the unit will be supplied with more power, to the extent that the LEDs will function with its full capacity. So the lamp can be used for studying, cooking or travelling in night...
tracking img