Diageo Case Analysis

Annual Report 2009

A great mix

Strengths of a great mix
Diageo has built a great mix of strengths and resources which it manages to target growth in both good times and more challenging times.

No1

In-depth customer and consumer understanding
No6 No2

Cover picture: 2009 is the year in which Diageo celebrates 250 years of Guinness.
www.diageoreports.com

Developing leaders today, for tomorrow

Highly effective routes to market

A great mix
No5 No3

Focused execution
No4

World class marketing capability

Outstanding collection of brands

Go online and visit all our 2009 reports and our annual review at www.diageoreports.com
This is the Annual Report of Diageo plc for the year ended 30 June 2009 and it is dated 26 August 2009. It includes information that is required by the US Securities and Exchange Commission (SEC) for Diageo’s US filing of its Annual Report on Form 20-F. This information may be updated or supplemented at the time of the filing of that document with the SEC or later amended if necessary, although Diageo does not undertake to update any such information. The Annual Report is made available to all shareholders on its website (www.diageo.com). The content of the company’s website should not be considered to form a part of or be incorporated into this document. This report includes names of Diageo’s products, which constitute trademarks or trade names which Diageo owns or which others own and license to Diageo for use. In this report, the term ‘company’ refers to Diageo plc and terms ‘group’ and ‘Diageo’ refer to the company and its consolidated subsidiaries, except as the context otherwise requires. A glossary of terms used in this report is included at the end of the document. Diageo’s consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) as endorsed and adopted for use in the European Union (EU) and IFRS as issued by the International Accounting... [continues]

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