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  • May 2012
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: Indika Nazlun Ayaaz Uzman

"Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action." -Albert Bandura, Social Learning Theory, 1977

Social Psychology the study of how the thoughts, feelings, and behavior of individuals are influenced by the actual, imagined, or implied presence of others Cognitive Psychology the study of how people process, store, and retrieve information Social Cognition the scientific study of how individuals attend to, interpret, and remember information about their social worlds

FOUR CORE PROCESSES OF SOCIAL COGNITION     Attention Interpretation Judgment Memory

 Attention – the process of consciously focusing on features of the environment or oneself – Attention is limited, and different people may focus on different features of the same situation.

 Interpretation – the process through which we give meaning to the events we experience – Many social situations can be interpreted in more than one way.

 Judgment – the process of using information to form impressions and make decisions – Because we often have limited information, many social judgments are “best guesses.”

 Memory – storing and retrieving information for future use – Memory can influence our decisions by affecting what we pay attention to, and how we interpret it.

Schema A schema is a cognitive framework or concept that helps organize and interpret information. Schemas can be useful, because they allow us to take shortcuts in interpreting a vast amount of information. However, these mental frameworks also cause us to exclude pertinent information in favor of information...

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