Development of a Communications Plan for a Corporate Website Launch

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AWARDS CEREMONY FOR MEMBERS OF PARLIAMENT AND PROVINCIAL LEGISLATORS AT UNISA on 18 November 2011

GOVERNANCE AND LEADERSHIP PROGRAMME

DRAFT COMMUNICATIONS PLAN

Background

An awards ceremony will be held on 18 November 2011 in Pretoria for 158 Members of Parliament and Provincial Legislatures who have completed the Governance and Leadership Programme. The programme is offered under the auspices of the University of South Africa (UNISA). A total of 293 MPs and MPLs registered for the programme initially but some could not complete their studies on time.

The Programme is supported by the South African Legislative Sector, under the guidance of the Speakers’ Forum and Public Administration Leadership Academy, PALAMA.

Communication Objectives

Parliament considers the role of public representatives to be central in exercising its role as the supreme law-making body in the country. As such, Members of Parliament and Provincial Legislatures need to acquire the requisite skills and competencies that will enable them to approach their work more judiciously and to participate more effectively in Parliamentary processes of law-making, oversight and public participation.

Target audience

Members of Parliament
Members of Provincial Legislatures
Speakers’ Forum
SALSA
General Public

Key Messages

• The Capacity Building Development Programme enhances Members’ ability to execute their constitutional responsibilities more effectively • Members are able to analyse policy, legislation, strategy more effectively • The role of Parliament and Provincial legislatures is considerably enhanced in the public arena • The South African public gains confidence in the ability of MPs and MPLs to execute their public duties in a responsible manner

COMMUNICATION TOOLS

Internal
• Newsletters (Parliament, Legislatures and PALAMA)
(Responsibility: Michael Ralo, Gerbrecht van Heerden, PALAMA and provinces) • Intranet and...
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