Development of Tourism Industry in Ilijan, Batangas City

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Introduction
According to Narasaiah (2007) tourism has grown into one of the world’s major industries and has thus become an increasingly important. After several decades of rapid quantitative growth, tourism is going through a period of profound transformation. Tourists, the consumers in this industry, have started to demand a change in the conditions of production and use of tourists services.

The Philippines is known as Tiger of Asia, and for long years being one of the most competitive countries. And as a tropical country with a long coastline and with more than 7, 107 islands, Philippines offer a wide selection of beaches and islands around its archipelago. Most of the islands in the Philippines have lush forests, islets, rocky coves, mountains, coral reefs and beaches which all represents a well-preserved environment. We all have the resources and exquisiteness as attraction that our country can use for inviting every people of the world to experience. Philippines is really one of the best yet undeveloped country that already captivate tourist attention.

Batangas City is famous for their barong tagalog, balisong (knife), panutsa (peanut brittle), kakanin/suman (rice cakes), bagoong (fish sauce), kapeng barako (rich coffee), lomi (fresh egg noodles) and it is one of the most popular tourist destinations near Metro Manila. Batangas is endowed with destinations encompassing various natures — from natural to man-made, from preserved greatness of the bygone era to modernistic structures, from places where you can seek refuge to sites where one can be lavished. The province has many beaches and is famous for excellent diving spots. For most travelers, Batangas serves as a mere jump-off point to the beaches of Puerto Galera, which is a great disservice to this charming place.

Ilijan is a small barangay located at the south of Batangas. It is one place that is in developing stage yet already made all the rage as the place having the largest power...
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