Full Length Research Paper
Development and evaluation of multimedia reciprocal representation instructional materials Yuh-Tyng Chen1*, Tsung-Jen Chen2 and Li-Yuan Tsai1
Department of Information Management, Tainan University of Technology, Tainan 710, Taiwan. 2 Department of International Business, China University of Technology, Taipei 116, Taiwan. Accepted 17 February, 2011
In Taiwan, e-learning systems have been widely used in universities and educational institutions, but many related studies pointed out that teaching activity and strategies have not been integrated into most of the curriculum. These systems made students not to have enough motivation to learn with the e-learning and as such, it affected the learning performance. Therefore, this study focused on incorporating the multimedia technologies and reciprocal representation strategy to develop the “multimedia reciprocal representation instructional materials” through ADDIE instructional design model. This study also evaluated the learning performance, learning retention and learning satisfaction by the learning tests and questionnaire survey. The results indicated that students’ learning performance can be significantly affected through multimedia reciprocal representation instructional materials. Furthermore, the materials can help the learners to quickly understand the learning content and enhance the learning retention. Students also gave positive affirmations to the materials. Key words: Electronic learning, reciprocal representation strategy, instructional materials, multimedia technology, ADDIE model. INTRODUCTION Having transformed traditional learning styles and raised the interest of business communities and schools, elearning is now regarded as an effective way to save...