Development and Analysis of Two Mini Case Studies

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Development and Analysis of Two Mini Case Studies
This is a SWOT analysis of Target Corporation and K-Mart, to be followed by a cross-case analysis of the two mini cases. The success and failure in these cases is based on volume of sales and recognition of the two companies. Target SWOT Analysis

Target is a mass merchandising store based out of Roseville, Minnesota and founded in 1962. Almost 50 years later, Target is still going strong. They have always been in direct competition with the world's largest retailer, Wal-Mart, and are still in business which is quite impressive. What makes target so different from most mass merchandising stores is that it focuses on the overall experience for the shopper, not just great prices (2009 Watts). Mission Statement – Target mission is to make Target the preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling their expect more pay less brand promise (2013 Target). Strength: One of the strongest features about Target is that the consumer enjoys being there. There store is always clean and the way it is set up is so aesthetically pleasing it's as if each shelf were specifically shelved just for you. Even the setup of the store is maneuverable and the bright colors draw you into the store. What makes the experience even better is that there are great deals here. Things are cheap which is not so expected from a place that is so nice. This just proves that there is a great product here for a great price. These designs vary from home décor, to clothing to electronics. It's all about beautiful design at target (2009 Watts). Weakness: One of Targets greatest weakness is that they do not have as many stores as their competitor Wal-Mart. Even with Target's great advertising, it makes it difficult for the consumers to shop here when there aren’t those many around. Another weakness with target is that although their...
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