Unit 6 Developing Oral Business Communication Skills Structure
6.1 6.2 Introduction Objectives Advantages of Oral Communication Self Assessment Questions 6.3 Oral Business Presentations 6.3.1 Steps in making Oral Presentations Self Assessment Questions 6.3.2 Using Visual Aids to Support Presentations Self Assessment Questions 6.4 Summary Terminal Questions Answers to SAQ’s and TQ’s 6.1 Introduction Irrespective of your field or the type of job that you choose to take up, developing good oral communication skills is a must. Oral skills are needed for making effective presentations, participating in and conducting meetings, dealing with customers and interacting on a daytoday basis with your superiors, peers and subordinates within the organization. Your oral communication skills often reveal your personality. Speaking effectively also gives you great visibility and confidence and can contribute to your career success. As you go up the corporate ladder, presentation speaking skills become more important than technical skills. Your ability to organize your ideas, present them and sell them to others is what determines your success. Surveys have revealed that business executives spend a good deal of time making presentations of different types. Whatever the nature of the presentation, it requires planning, developing a structure and strategy and using supports, to make it effective. This unit provides some detailed guidelines for enhancing the effectiveness of business presentations.
Sikkim Manipal University
Developing Oral Business Communication Skills
Learning Objectives: After studying this unit, you should be able to.
1. Understand the advantages of oral communication skills in a business context 2. Classify oral communication into different categories 3. Understand the need for preparation of oral presentations 4. Develop a stepbystep approach for making presentations 5. Use visual and other presentation aids for maximum effect 6.2 Advantages Of Oral Communication To recap briefly what was discussed in Unit 2, oral communication has some advantages compared to written communication. These include its personal quality, high interactivity, possibility of making immediate contact, instantaneous feedback and control over the receiver’s attention. Oral communication was also classified into oral facetoface communication (meetings and presentations) and oral non facetoface communication ( teleconferencing, telephone and voice mail).While facetoface meetings are more effective than non facetoface communication in most ways, they are expensive and impractical sometimes, due to the distance factor. Thanks to advances in technology, meetings today can still take place without being facetoface, through teleconferencing. Teleconferencing allows participants at distant locations to speak and sometimes to see each other. Apart from the high cost and the difficulty in setting it up, teleconferencing has the same advantages as oral facetoface communication. Example – Several retailers like Walmart, the world’s largest retailer, make use of teleconferencing to keep their US headquarters in touch with their store managers worldwide. Some headhunters also make use of the facility to conduct preliminary interviews and shortlist candidates based in other countries, before inviting them for a facetoface interview. Many multinational corporations and large Indian organizations also use this facility extensively. In spite of its advantages, teleconferencing will not replace facetoface meetings completely, since it is unsuitable for certain types of communication that involve brainstorming, negotiations, persuasion ...