Deutsche Bank’s Pan-European Retail Banking Strategy

BUSI 3312

Group Case Study– BUSI 3312

“Deutsche Bank’s Pan-European Retail Banking Strategy”

In partial fulfillment of the requirements for BUSI 3312

August 7th, 2012

Table of Contents

Heading Page

Problem Statement 2

Data Analysis 3

SWOT Analysis 3

Strengths 4

Weaknesses 4 Opportunities 5

Threats 5

Key Decision Criteria 6

Alternatives 8

Alternatives Analysis 9 Alternative #1 9

Alternative #2 10

Alternative #3 11

Recommendations 12

Action and Implementation Plan 13

*Note* All information from this case was either taken from the Case, text, or assumed.
Group Case Study– BUSI 3312

“Deutsche Bank’s Pan-European Retail Banking Strategy”

Problem Statement

Deutsche Bank has some key decisions to make in reaching its goals of expanding throughout Europe. Once the organization chooses its method of expanding it then has to decide how they will implement its decision so that it can ensure success in the Pan-European market.

If Deutsche Bank decides to merge with Dresdner Bank it needs to find a way for the managements of the two organizations will need to find a way to work together. If the Bank decides to move forward with retail banking strategy it will need to devise a plan on how to expand throughout Europe.

Should Deutsche Bank retry to merge with Dresdner Bank or should it keep working towards its Pan-European retail banking strategy? Deciding which option to take is the main problem that the management of Deutsche Bank if it wishes