In this proposal, a review of the determinants of export supply chain performance (ESCP) for canned fruit will be done, and assessment of the fit between the research literature in this area and the practical issues of export supply chain improving. The classification scheme for this review is based on exporting and supply chain performance (SCP) and includes review dimensions for, inventory management, information and communication technology, logistics management and quality management. The issues of concern for DMKL in managing Export of its products include, procurement of packaging materials lead time, quality of handling of products and processes, timely delivery and change of shipping schedules by the shipping lines. The objectives of the study will be to assess the determinants of export supply chain performance. While the specific objectives of the study will be narrowed to reflect the following independent variables: logistics management, inventory management, ICT and quality management. The research methodology to be applied will be a case study targeting employees, suppliers and customers of DMKL. After data collection, analysis will be done using statistical tools such as descriptive statistics. Recommendation will then be drawn. It will be concluded that although successful performance resolve a difficult a difficult feature associated with internationalization, few research address the practical ESCM improving in its performance. The study will be of significance to the management of DMKL and also other firms in the export business as well as scholars in the field of supply chain management.
ABBREVIATIONS AND ACRONYMS.
ESCP- Export Supply Chain Performance.
SCM- supply chain management.
ESCP- export supply chain performance.
DMKL – Del Monte Kenya limited
ICT – Information communication technology.
ERP- Enterprise resource planning.
KPI- key performance indicator.
TQM – total quality management.
Definition of terms
During this study, the following will be the meaning assigned to these terms: Performance: Accomplishment of a given task measured against preset standards of accuracy, completeness, cost and speed. Market share: The percentage or proportion of the total available market or market segment that is being serviced by a company. Export: Any good or commodity shipped or otherwise transported out of a country, province, and town to another part of the world, typically for use in trade or sale.
2.1 Background of the study.
The concept of internationalization, and export marketing research has taken centre stage especially the focus on internal and external determinants of export performance (Rundh B, 2007). According to food logistics magazine export supply chain depends a lot on supply chain drivers which provide an insight through data that defines industry trends such import/export volumes, retail sales, macroeconomic indicators and technology user statistics. Export supply chain pose challenges regarding both quantity and value trends including globalization, increased cross border sourcing collaboration for parts of value chain with low cost providers, shared services, centers for logistical and administrative functions ,increasingly global operations which requires increasingly global coordination and planning to achieve global optimums, complex problems also involve midsized companies to an increasing degree. These trends have many benefits for manufacturers because they make possible larger lots of sizes, lower taxes, and better environments (culture, infrastructure special tax zones, sophisticated ERP’s) for their products. Meanwhile, on top of the problems recognized in supply chain management, there will be more challenges when the scope of supply chain is global because of long lead time. From the previous studies and theoretical considerations also a strong relationship between export performance and supply...
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