1. P&G detergent
The paper focuses on Proctor and Gamble's (P&G) Gain brand laundry detergent, and includes a background on the brand as well as a marketing application and analysis The paper explains that this company manufactures and markets a number of other detergent and laundry care brands that could easily erode the market for Gain unless careful attention is given to what target market is involved. The paper concludes that it is reasonable to assume that the marketers at P&G have done their homework and know what this particular target markets wants in laundry care products.
From the Paper
"Gain detergent is manufactured and marketed by the Procter & Gamble Company's Household Care global business unit (GBU) (Proctor & Gamble, 2008). This GBU also markets other laundry care product brands such as Tide, Ariel, Dawn, and Downy (Proctor & Gamble). Today, Proctor & Gamble is promoting an entire range of alternatives using the Gain brand as a launch pad, including liquid detergents, liquid fabric softeners and dryer sheets.
Reference : http://www.academon.com/detergents-amphiphilic
2. Research Paper # 99225
Third World Countries and Detergent Manufacturing
The paper discusses how detergent and cleaning product manufacturers have opened the door to a large consumer market in third world nations. The paper explains why the competition between multinational industries and the local industries in developing countries is significant.
From the Paper:
"Richard Bruce suggests that many third world countries are beginning to see an increase in their economic status worldwide and an alteration of the lives of millions. Bruce also stipulates that in the next few decades to come it might be possible that third world countries will no longer exist and that all nations may become prosperous because of the globalization of societies (Bruce). It is true that many of the third world nations are beginning to see...