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Destination SWOT Analysis

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Destination SWOT Analysis
1. Destination SWOT Analysis:
SWOT ANALYSIS
NAME OF DESTINATION: Rio de Janeiro
Strengths
Weaknesses
1.Climate: Rio de Janeiro has a tropical climate that features high temperatures and plenty of sunny weather throughout the year.
2. Tourism Attractions: City has many tourism attractions including mountains, beaches, gardens, ports, historical monuments, museums, churches, restaurants.
3. Venue: Rio de Janeiro has the most complete and modern Convention Center for hosting different types of events
4. Rio de Janeiro is a well-known city all over the world
1. The problem of security in the city because of existence of criminal areas.
2. Long time of flight from all over the world except South America
Opportunities
Threats
1.Hosting the 2014 FIFA World Cup and the 2016 Olympics to Rio de Janeiro will
Bring substantial investment into the city and that will make it more attractive

1. Growing of the street crime against tourists in the most attractive areas of the city including the most popular beaches.
2. Overall not stable situation in the city.

2.
I propose to hold an International Conference of New Trends and Technologies in the Hospitality Industry. I think that Rio de Janeiro is a perfect place for this event. First of all because of warm climate all year around, I have possibility to organize this conference in any month of the year. Since this International Conference , many people will come from countries where they have cold winter. Because of this point It is better to hold this event in December, January or February. Many people will be happy to change cold climate for warm. Average temperature in December, January and February in Rio de Janeiro is 27 ̊C and see temperature 26 ̊̊C. This factor plays significant role of bringing this event into this city because during free time before and after Conference people will spend time on beautiful beaches of Rio de Janeiro.
Rio de Janeiro has a perfect venue for holding this

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