Destination Competitiveness of Taiwan's Hot Spring Hotels

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Research Paper |
What destination competitiveness should a hot springs hotel in Taiwan have for sustainable development?| |
Submitted by: Chun-Hung, Yu (John) Student No.: 10137238 Submitted Date: Week12 (18/10/2010) Lecturer: Dr Julie Nyanjom Unit Code: Hospitality Enterprise MBA 5701 Monday: 13:30~16:30 | |


Recently, more and more hot springs hotels in Taiwan have been built around attractions in order to take advantage of the business opportunity derived from attractions. Nevertheless, under a highly competitive environment, retaining competitive advantages and further developing sustainably is an essential but challenging lesson for hot springs hotels. This paper seeks to find out what the most considerable competitiveness a Taiwanese hot springs hotel should own so as to achieve the aim of sustainable development. Moreover, the concepts of the hot springs tourism in Taiwan, destination competitiveness, tourist satisfaction and sustainable development are discussed in the article. The research method used here is a comprehensive analysis with the secondary data sourced from a variety of research papers about destination competitiveness. In this paper, all study factors for sustainable development are derived from three aspects, which are tourism destination resources and attractions, tourist destination environments and tourist destination strategies. The result is expected to find out not only the significance of destination competitiveness for the hot springs tourism sector but also the determinants that are able to benefit the sustainable development. Overall, the safety and security of hot springs bathing is the most considerable issue for both hotels and customers. Additionally, the government should set effective policies and plans to manage the development of hot springs resources so as to assist the hot springs industry to have an environmental friendly operation and sustainable development. In sum, in order to validate the practicability of the research framework, it is better to do further research with a variety of perspectives, including other Asian countries, such as Japan and China.

Destination competitiveness, hot springs hotel, Taiwan, sustainable development

Paper type:
Conceptual paper

Table of Contents
2.0Literature Review5
2.1Hot springs tourism in Taiwan5
2.2Destination competitiveness6
2.3Tourist satisfaction8
2.4Sustainable development10
3.0Research Methodology10
4.0Findings and Discussions12
4.1Tourism destination resources and attractions12
4.2Tourism destination environments14
4.3Tourism destination strategies15
5.0Conclusion and Recommendations17

With the development of technology and globalisation, the ease of traveling has stimulated the prosperity of tourism and hospitality Industry worldwide, therefore, tourism Industry has become the largest Industry all over the world (Welford & Ytterhus, 2004). According to the World Tourism Organisation, the major source of foreign exchange and national income is tourism industry (Wu, Hsiao, & Tsai, 2008). Furthermore, tourism has recently made a significant contribution to Gross Domestic Product (GDP) and formed as a dominant indicator of economy in a big number of countries in the world (Lee & Chen, 2010). For Taiwan, which is a small island located in Asia, tourism is also the main Industry and essential source of nationwide income because of its abundant cultural heritage and natural resources. From 1997 to 2003, Taiwan’s tourism was negatively affected by several crucial events, such as the Asia Financial Crisis, Taiwan’s 921 earthquakes, the 911 terrorist acts and the SARS epidemic (Yang & Lu, 2006). Nevertheless, the governmental proposals which are “Tourist Double-up Strategy” in 2002 and “Doubling Tourist...
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