Destep Analysis France

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France
One of our chosen countries is France. France has the world’s fifth largest economy by nominal figures and it is a member of the G8 so it has one of the strongest economies in the world. Also France is the wealthiest nation in Europe and the fourth wealthiest in the world in aggregate household wealth. French people take a lot care on their well-being and they spend a lot of money for high quality products. France has a high public education level and one of the highest standards in terms of living. It is the most visited country in the world with nearly 80 million foreign tourists every year which generates even more potential customers. The DESTEP analysis will help to survey the country and to decide if France is the convenient country for our company. France has a population of 65,630,692 million people whereby it’s the second biggest nation in Europe. The Table 1 describes the percentage of male/female population in certain age blocks.

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Gender Percentage Male Female 0-14 years 18,5 % 6,2 million 5,9 million 15-64 years 64,7 % 21,1 million 21,0 million -------------------------------------------------

65 and over 16,8 % 4,5 million 6,3 million Table 1, percentage population

The distribution of the French population is not only limited to a couple of big cities. There are a many urban areas (Urbanization-85%) distributed in the whole country. The central point of France is Paris with a metropolitan area of 12 million people but there are also regional conurbations in the south, south/west and north/east of France. These information’s are important for our company when it comes to the question where to locate the stores. The exact distribution of the population is provided in table 2.

Table 2, Distribution of...
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