Dessertation Proposal Example

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How does environmental management influence hotel’s competitiveness?

Dissertation proposal
2010-1

Statement of authorship
I certify that this proposal is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the dissertation.

Signed _________________________________________________

Date ___________________________________________________

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Table of content
1. INTRODUCTION .............................................................................................. 3 1.1. 1.2. 1.3. 1.4. Study Background .................................................................................... 3 Study Area ............................................................................................... 3 Research question or Hypothesis ............................................................. 4 Objectives ................................................................................................ 4

2. LITERATURE REVIEW ....................................................................................... 5 2.1 2.2 Overview of the themes ............................................................................ 5 Environmental management increasing concerns .................................... 5

2.2.1 Environmental management implication................................................... 5 2.2.2 The evolution of environmental management in the hospitality industry ... 6 2.3 Competitiveness ....................................................................................... 6

2.3.1 Definition and factors ............................................................................... 6 2.4 2.5 Need for change ................................................................................... 7 Controversial impact of environmental management on competitiveness .. 8

2.5.1 Responsible competitiveness ................................................................... 8 2.5.2 Positive and negative impressions ........................................................... 8 2.6 Three dimensions aspects.............................................................................. 9 2.7 3 Marketing strategy ...................................................................................10

DATA AND METHODS ....................................................................................11 3.1 3.2 3.3 Introduction .............................................................................................11 Data Used ...............................................................................................11 Methods and techniques .........................................................................12

4. CONCLUSION ....................................................................................................13 4.1 4.2 Justification of the study ..........................................................................13 Limitations ...............................................................................................13

REFERENCE LIST .................................................................................................14

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1. INTRODUCTION
1.1. Study Background
Social responsibility and more specifically environmental management have developed an increasing concern during the last decades. The hospitality industry despite of its lower visible impact on the environment compared to some other industries also has to accept its responsibility. However, only few hotels have recognized its importance and have integrated the issue as part of their strategy. Therefore, there is a need to evaluate the level of benefits that can be gained by implementing environmental management...
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