Is the moment to GO to the online market with Desigual´s products. Online Sales method will definitely increase the company´s growth. The Case made us realize that is not evident for all companies to sell and have online Services. Nevertheless, I would like to introduce the answers of the assignment with a quote found in the commercialization notes: “make the purchase process as easy as possible for the customer”. Further we can assume that selling through the Internet will introduce the company to a new positive stage and mood; to the ICT world, nowadays part of our day-to-day.
Contribution and Impact:
1) What contribution will Internet sales make to the company’s growth, and what impact would have on Desigual’s corporate strategy? Online Shop will make our customers life easier, we can assume that selling through the Internet will increase the company´s growth, but also that is the moment to do it. Online sales make life easy! Contribution: One actual, additional and innovative Main Raison d´être Provide to potential customers access to 100% Desigual´s world Provide the optimum basic conditions |Product, Service, time, Size, Quantity Distance | in the purchase to the Customer With just a Click Make the sales Transaction from the point of view of the customers New Channeling for Desigual Products No risk in the distribution Channel Minimum distribution points The ICT will be part of Desigual Company every day in the common activities Desigual is going to have a very important player in this path of Growing, with the Internet Sales: o The IT Team, the people who are going to allow the company to take this decision We will have a clear vision with the Macro and Micro Functions: o MACRO: Placing the Desigual Product Online o Micro: Set a Date: (e.g., Choose products in Advance, Marketing Strategy, Post Online Web Site , Get Paid , Shipping" We will have an advantage in the point of roles because with the online sales strategy we will have an exclusive role with the customer. 3 kinds of Flow will Increase, the Physical Flow, because we will have new purchases, the Monetary Flow due to the exchange that the online platform will bring, and the Information Flow, we will have direct info to and from the customers The way of selling Desigual´s Products, will improve its selling Method including the distance selling Vital Tools in in the commercial Process New Communication channel GOING TO THE MARKET DESIGUAL CASE 29|03|2013 PAULA M. GOMEZ V
New Commercialization channel Selling strategy will move from a Mono-Channel to a Multi-channel sales strategy New Retail format, is a different and positive configuration As seen by T. Meyer and M. Adell, Online Decision is the desire for Desigual’s Future, this decision will enable Desigual to become more competitive in the long term Identify a new Segment that is not being attacked at this moment Increase the sales by improving a new solution for growth presence and sales Desigual will know and have new data bases, direct from real customers Online sale is a New Role inside the company with new insights Information Flow all in one multidirectional
Impact: Turnover increase of online sales of 15,6 Mill of Euros for 2012 With the Company’s good management, we can assure that the online sales will increase sales and the brand’s awareness, so it will be a total success; Success is part of the DNA of the company. We will have a new and nearer approach from the final customer Desigual would have an advantage having the Commercial Profile True to their power and habits The company is going to see sales the way they are, as the consumers perceive them directly This sales method will improve the solutions to the clients, so the transactions, purchases are going to grow Is going to decrease the efforts that bothers most customers, because the company is going to have the information first hand from...
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