Design Thinking Paper
Running Head: DESIGN THINKING PAPER
Design Thinking Paper Week 7 Assignment
Lucia Bastian
John F. Kennedy University
August 16th, 2010
DESIGN THINKING PAPER
Abstract
This paper is to define “Design Thinking” and explain how it can be used by organizations to improve their level of innovation in product development and service delivery. It further describes some examples of how organizations that continuously use design thinking proved to be very successful and talks about their principles and strategies of ongoing innovation. Finally in conclusion is my personal view on the subject where I talk about the usefulness of design thinking and its applications as part of the business culture and possibility of using design thinking even on a larger scale as just with a limit of one organization.
DESIGN THINKING PAPER
Definition of Design Thinking
With design thinking being a pretty new concept, many companies are finding that this way of thinking and solving problems with application of experiences and observation leads to more valuable products and services in today’s world. Although there is no general definition of design thinking, Tim Brown in his book Change by Design gives the following definition: “Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” Design thinking can be applied to more than just companies who want innovation of their product offerings, but also to solve more complex problems.
The Wikipedia website defines design thinking as a process for practical, creative resolution of problems or issues that looks for an improved future result, combining empathy, creativity, and rationality. It is further described as a creative process based on new ideas where thinking outside the box is encouraged early in the process to come up with creative
Design Thinking Paper Week 7 Assignment
Lucia Bastian
John F. Kennedy University
August 16th, 2010
DESIGN THINKING PAPER
Abstract
This paper is to define “Design Thinking” and explain how it can be used by organizations to improve their level of innovation in product development and service delivery. It further describes some examples of how organizations that continuously use design thinking proved to be very successful and talks about their principles and strategies of ongoing innovation. Finally in conclusion is my personal view on the subject where I talk about the usefulness of design thinking and its applications as part of the business culture and possibility of using design thinking even on a larger scale as just with a limit of one organization.
DESIGN THINKING PAPER
Definition of Design Thinking
With design thinking being a pretty new concept, many companies are finding that this way of thinking and solving problems with application of experiences and observation leads to more valuable products and services in today’s world. Although there is no general definition of design thinking, Tim Brown in his book Change by Design gives the following definition: “Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” Design thinking can be applied to more than just companies who want innovation of their product offerings, but also to solve more complex problems.
The Wikipedia website defines design thinking as a process for practical, creative resolution of problems or issues that looks for an improved future result, combining empathy, creativity, and rationality. It is further described as a creative process based on new ideas where thinking outside the box is encouraged early in the process to come up with creative
References: Brown, Tim., (2009). Change by design, first edition, New York, NY HarperCollins Publishers Design Thinking Definition from Wikipedia (2010) Retrieved from http://en.wikipedia.org/wiki/Design_thinking Progressive - Innovation retrieved from http://jobs.progressive.com/innovation.aspx Target, Fostering and Inclusive Culture (2010) Retrieved from http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031794 Brown Tim (Feb 2010), Jaime Oliver’s TED Wish, Design Thinking Thoughts by Tim Brown blog. Retrieved from http://designthinking.ideo.com/?p=442/#content What is the TED prize (2010) Retrieved from http://www.tedprize.org/ O’Toole Robert (Dec 2009) Design Thinking Learning in Higher Education essay, Retrieved from http://blogs.warwick.ac.uk/inspireslearning/entry/design-thinking-learning_essay/