Design Manager & Innovation Consultant

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INDIVIDUAL REPORT

Workshop 03: Design research
Project leader: Lorenzo Bernorio
Assistant: Georgia Spanou
Student: Liran Roy
Group members Bianne Anushree, Liran Roy

THE CLEAN KITCHEN

ABSTRACT
A major tool in the development of a service, a product or a business model is the ideation phase, in which different concepts are considered. To build relevant and substantial data that will support a chosen concept for further development or to adjust it to better cope with market trends, there is a need of a scientifically based research approach that uses different methodologies. Each methodology answers to a specific question in the development phase. This research tools-starting from a broader perspective on lifestyle and social behavior and to ones that focuses on a selected idea that will be tested by prospective users to evaluate the concept in the more advanced stages of the development will help to build a strong and rational outcome that have high success probabilities. In our project, we used several different methodologies to assess a possible concept around the home environment – the outcome of which would help formalize new a business question that will in term, create new directions for future products and systems.

PURPOSE
Practice the different research methodologies, through f ocus on a specific area of interest. Simulating the process and methodologies needed to master the research part in the devolvement of a business question aimed at creating new ideas for services, products and systems. All based on strong scientific approach to support any decision in the devolvement process.

PROCESS
Gathering information from available resources on the matter at hand- creating of a business question. Gain more insight through a survey –gathering quantitative f eedback data to help us filter and focus our business question more and create specific answers to build a clear and relevant concept. To further develop our question into a viable product or business idea we used in-depth interviews (a qualitative research tool), gaining more consumer and user insight on the chosen subject. Finally, we designed a usability testing of a proposed concept that through observation will help us get detailed information on a specific design to create a relevant user-friendly product/system.

KEYWORDS
concept test, desk analysis, qualitative research, quantitative research, usability testing.

PROJECT DESCRIPTION
After choosing our area of interest- the kitchen, we started collecting basic date-a desk analysis that delivers as much information as possible on the subject we have chosen through web search of current offerings in the kitchen environment. We also brainstormed on several ideas we thought might be interesting to examine at that field, from our own experience and lifestyle. After filtering and agreeing on subjects we would both like to investigate more, we started to collect more data, which is directed towered those subjects, starting to build our basic business question: How can we save time while using the kitchen? W e chose to focus on basic human emotions that drive many daily activities and influence people purchasing decisions and behavior-our basic assumption was that people would like a product that saves them some of the time they spend in the kitchen, so they could spend their time on other activities. W hen we filtered and assessed the raw data collected, we discovered that although people don’t like some chores in the kitchen, they actually do them for social reasons or because they see them as important ones. W e also discovered that kitchens are, in general ,build in a very specific way-organizing the activities in that area to sub processes (for example: preparing food, cooking food, cleaning) (see pic.1).

That helped us to analyze and brake down the activities inside the kitchen and to categorize it to 3 main activities:
1. Cooking
2. Eating
3. Cleaning

(Pic.1) kitchen...
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