design management
MA -Design Management
Induction 2014/15, 24th September 2014
2
Design at its essence connects creativity and innovation.
Excellence in design gives companies the means to gain competitive advantage by creating attractive propositions for more demanding customers.
Design Management
pathway is aimed at
individuals eager to develop a career in Design
Management that is relevant to a wide sector of service and manufacturing industries.
You will be encouraged
to develop original and creative ideas that will allow you to negotiate and co-create with designers, marketers, financiers, lawyers, and clients in the pursuit of the best design thinking.
Academic Staff
• Dr. Yuanyuan Yin
Lecturer, Pathway Leader
Y.yin@soton.ac.uk
• Aqeel Ahmed
Senior Teaching Fellow
Aqeel.Ahmed@soton.ac.uk
• Ian Solway
Teaching Fellow
i.a.solway@soton.ac.uk
• Dr. Lesley Macdonald
Teaching Fellow
L.Macdonald@soton.ac.uk
7
Design Management Scope
Contemporary
issues in design
Design
thinging
Experience
Design
Design for future Design &
CSR
Sustainable
Design
Design &
Law
User-centred desgin Digital
Design
Design
Management
Service
Design
Packaging
Design
Design
Commercialization
Finance &
Design
Design transformation Design Project
Management
Branding
Design
Strategic
Design
Design
Research
Innovation
& Creativity
Casual identity
& semiotics
8
Design Management Scope
9
Aims and Objectives
To develop thinking and skills in the following Design
Management Challenges.
1.
Design Project Management
2. New Product Development (NPD) Process
3.
The relationship of Consumer Focus and Design Process
4. Brand Equity development
5.
The relationship of design and law, especially in Intellectual Property
6. Finance and Design
Study Scope and Applications
Studying MA-Design Management.
– Design connects creativity and
Induction 2014/15, 24th September 2014
2
Design at its essence connects creativity and innovation.
Excellence in design gives companies the means to gain competitive advantage by creating attractive propositions for more demanding customers.
Design Management
pathway is aimed at
individuals eager to develop a career in Design
Management that is relevant to a wide sector of service and manufacturing industries.
You will be encouraged
to develop original and creative ideas that will allow you to negotiate and co-create with designers, marketers, financiers, lawyers, and clients in the pursuit of the best design thinking.
Academic Staff
• Dr. Yuanyuan Yin
Lecturer, Pathway Leader
Y.yin@soton.ac.uk
• Aqeel Ahmed
Senior Teaching Fellow
Aqeel.Ahmed@soton.ac.uk
• Ian Solway
Teaching Fellow
i.a.solway@soton.ac.uk
• Dr. Lesley Macdonald
Teaching Fellow
L.Macdonald@soton.ac.uk
7
Design Management Scope
Contemporary
issues in design
Design
thinging
Experience
Design
Design for future Design &
CSR
Sustainable
Design
Design &
Law
User-centred desgin Digital
Design
Design
Management
Service
Design
Packaging
Design
Design
Commercialization
Finance &
Design
Design transformation Design Project
Management
Branding
Design
Strategic
Design
Design
Research
Innovation
& Creativity
Casual identity
& semiotics
8
Design Management Scope
9
Aims and Objectives
To develop thinking and skills in the following Design
Management Challenges.
1.
Design Project Management
2. New Product Development (NPD) Process
3.
The relationship of Consumer Focus and Design Process
4. Brand Equity development
5.
The relationship of design and law, especially in Intellectual Property
6. Finance and Design
Study Scope and Applications
Studying MA-Design Management.
– Design connects creativity and