Describe the Limitations and Constraints of Marketing

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P2-describe the limitations and constraints of marketing

Limitations and constraints include;
Sales of Goods Act 1979
Trade Descriptions Act 1968
Consumer Credit Act 2006
Data Protection Act 1968
Voluntary constraints
Direct Marketing Association (DMA)
Pressure groups and consumerism
Acceptable language

Sales of goods act 1979

The sales of goods act needs sellers to trade goods that are as they advertised and described. The good or service has to be of satisfactory quality. Effectively meaning that for an organisation like micro-soft, the goods and services must be described precisely when promoted because the company needs to be able to prove that the product can do what they say.

Trading Regulations 2008

This act enables clients to equal treatment from businesses they deal with. Within this act, businesses can’t use fear to sell their products. Businesses can’t lie to promote products for example ‘closing down sale’ when they are going to stay open after them sale. So blackberry can’t advertise their products with features that they don’t have. The latest Blackberry boasts the best resolution screen of its kind, which then had to be verified and researched by an independent organisation to see it the statement, was true.

Consumer Credit Acts 2006

These acts apply to businesses that offer goods or services on credit or companies that lend money to consumers. To be in this category, businesses must be licensed by the Office of Fair Trading (OFT), this would handle and include the method of calculating APR and the form and content of the agreement. The consumer credit act 2002 defends consumer’s rights when they purchase things on credit. When lending money, companies much have interest rates clearly identified and these can’t be changing them after.

The Data Protection 1968

This Act means that any information taken by a salespersons can only be used for the reasoned mentioned when taken , it has to be precise and up to...
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