The method used was a laboratory experiment and had two parts to it. The first was showing participants (Ppts) 7 films of car accidents. Participants were then asked questions, including “How fast were the cars travelling when they **** each other?” The asterisks were then replaced with a different verb, including “smashed” and “hit.” The second part of the experiment involved using the same participants one week later and asking them the following question, “Was there any broken glass in the film?” There was, however, no broken glass.
The independent variable was the changing of the verb in the first question and the dependant variable the estimated speed of contact.
The results of the first part of the experiment showed that there was a 10 mph speed difference between the verbs “smashed” compared to “contacted.” The results from the second part show that using the verb “smashed” lead to 52% believing there was broken glass, compared to only 14% believing there was broken glass when the verb “hit” was used.
Loftus and Palmer then concluded that wording, and therefore leading questions, have an effect on recall of an event.
The study by Loftus and Palmer can be generalised to the whole of the population because the study concerns memory and everyone has one. It can be assumed they work in the same way and will therefore be affected in the same way by leading questions.
It can be argued that the study has high reliability because the questions and videos were standardised. This is good because it makes the study easily repeatable and the results can be confirmed. This in turn is good because it makes the study more scientific.
However, the study lacks validity because real life is not as controlled as in the lab. This is due to the prior warning, video clips and lack of normal distractions. This is bad...