CHOOSE A RETAILER WHO HAS DEMONSTRATED A MAJOR CONTRIBUTION TO THE LUXURY BRANDS FASHION INDUSTRY. CRITICALLY EVALUATE THE STATURE AND IMPACT OF THIS RETAILER. INTRODUCTION
CONTRIBUTION*: *HARRODS *CONTRIBUTION TOWARDS LUXURY BRANDS* IN GENERAL TERMS HOW THEY MERCHANDISE OR PROMOTE THE BRANDS……….The way they merchandise the product Harrods also promotes the new up coming talents through ‘Central Saint Martins’ final fashion show and winners’ design go to the display in Harrods front window. To tap the European market Harrods relied on the ‘Gold Card Television’ home shopping program of CNBC to promote some of its high-end merchandise.)
CRITICALLY EVALUATE HOW HARRODS ACHIEVED THAT LEVEL?
The store has a reputation for being an expensive store but Harrods does not mind its customer saying ‘that was expensive’ as long as they can truthfully add ‘but it was worth every single penny’. It is more of status symbol thing to shop in Harrods and if you are dressed inappropriately then you may be refused to enter in the store. Noel Coward, Sigmund Freud, Oscar Wilde, Queen Mary, AA Milne and Pierce Brosnan have each added their own mark to the store's rich patina and as each year goes on, Harrods continues to grow, adapt, reassess and reinvent itself to create a new history. The store does have a reputation for being expensive, but that is because Harrods prefers to do it by selling quality goods to people of quality. Most of its 300,000 customers are members of the upper classes. DESIGN OF ARCHITECTURE
The store occupies a 4.5 acre site and has over one million square feet of selling space. The store is very impressive for their sheer size and Edwardian splendor. Terracotta gave the store its glowing color, part-rose, part-caramel, which is one of its most distinctive features. The store’s motto, “Omnia Omnibus Ubique”, and its first trademark: the image of a winged young woman, seated on a globe and pouring a rich variety of...
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